Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

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63 results in Reports

  • Predictive Analytics
  • For B2B Marketing Professionals

    Report:What's Possible With Predictive Marketing Right Now?

    Three Use Cases Illustrate The Power Of Predictive In B2B Marketing

    B2B marketers accountable for pipeline and deal acceleration can't ignore predictive marketing. Expectations that it will expose the best-fit and most-likely-to-purchase accounts, crush conversion...

    • For Customer Insights Professionals

      Report:Transforming Government Services Through Better Insights

      Agencies Leverage Analytics To Improve Operational Excellence And The Citizen Experience

      Access to technology-enabled services has raised citizens' expectations. They expect to access critical services in their moment of need, via the channel or device of their choice. Armed with greater...

      • Downloads: 60
    • For B2B Marketing Professionals

      Report:Metrics That Matter For B2B Marketers

      Performance Management: The B2B Marketing Playbook

      B2B marketers must do more than measure activities like click-through rates and event attendees; they need to show how their activity directly affects business results. This report shows marketers...

      • Downloads: 1579
    • For Application Development & Delivery Professionals

      Report:Forrester Research World Business Intelligence And Analytics Software Forecast, 2015 To 2020 (Global)

      ForecastView Spreadsheet

      Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

      • Downloads: 4
    • For Customer Insights Professionals

      Report:Brief: Close The Insights-To-Action Gap With A Clear Implementation Plan

      Processes: The Customer Analytics Playbook

      Many companies still struggle to realize value from their predictive analytics efforts despite making considerable investments in technology and human capital. This is largely due to the...

      • Downloads: 182
    • For Enterprise Architecture Professionals

      Report:Architect Your Predictive Analytics Capability, Part 2

      Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

      Predictive analytics has become a strategic cornerstone to enabling digital business and differentiating customer experiences. To respond to increased digital competition and disruption, enterprise...

      • Downloads: 221
    • For Enterprise Architecture Professionals

      Report:Architect Your Predictive Analytics Capability, Part 1

      Chinese Companies Are Leveraging Predictive Analytics To Engage Customers

      Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make...

      • Downloads: 273
    • For Application Development & Delivery Professionals

      Report:Drive Business Insight With Effective BI Strategy

      Road Map: The Business Intelligence Playbook

      How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

      • Downloads: 2541
    • For CIO Professionals

      Report:Brief: People Analytics Will Digitize Staffing

      New Tools Help CIOs Find And Retain Tech Talent

      There is a conundrum in the tech talent market: CIOs cannot find enough of the right talent and have difficulty retaining the staff they have. The age of the customer is making the problem even...

      • Downloads: 159
    • For Application Development & Delivery Professionals

      Report:A Machine Learning Primer For BT Professionals

      Big Data And Machine Learning Make Sci-Fi-Like App Experiences Possible Now

      Don't worry. You don't need a Ph.D. in computer science to use machine learning in your apps. Application development and delivery (AD&D) professionals can use machine learning to make their apps a...

      • Downloads: 410
    • For B2B Marketing Professionals

      Report:New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

      Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes

      New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

      • Downloads: 306
    • For B2B Marketing Professionals

      Report:From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

      A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how and...

      • Downloads: 625
    • For Customer Insights Professionals

      Report:Brief: Predictive Social Analytics Is On The Horizon

      Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

      • Downloads: 283
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

      Predict And Prosper With One Of These 13 Solutions

      Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation, we...

      • Downloads: 1773
    • For Infrastructure & Operations Professionals

      Report:The Enterprise Wearables Journey

      How Wearable Computing Will Improve Your Business

      If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and services...

      • Downloads: 1220
    • For Application Development & Delivery Professionals

      Report:You Can't Personalize Digital Experiences Without Predictive

      Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

      Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

      • Downloads: 439
    • For Application Development & Delivery Professionals

      Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

      Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

      Part of the promise of online dating services like eHarmony and is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

      • Downloads: 255
    • For Application Development & Delivery Professionals

      Report:TechRadar™: Business Intelligence, Q1 2015

      Landscape: The Business Intelligence Playbook

      For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

      • Downloads: 734
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

      The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

      • Downloads: 544
    • For Application Development & Delivery Professionals

      Report:Big Data Options In The Cloud

      You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

      So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

      • Downloads: 589
    • For CIO Professionals

      Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

      Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

      The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

      • Downloads: 194
    • For CIO Professionals

      Report:Predictions 2015: The BT Agenda Underpins Healthcare Transformation

      The Healthcare Tech Revolution Takes Hold

      Over the next 18 months, healthcare CIOs will have too many requests for their attention. They must implement and maintain systems that enhance access, improve the quality of the care, and control...

      • Downloads: 561
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Big Data, Q3 2014

      Embrace A Broad Perspective On Big Data Technology

      When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

      • Downloads: 1180
    • For Application Development & Delivery Professionals

      Report:Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

      AD&D Pros Can Acquire The Skills — No Data Scientist Needed

      Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction...

      • Downloads: 541
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

      The Answer To Exploiting Perishable Insights

      Streaming analytics is anything but a sleepy, rearview mirror analysis of data. No, it is about knowing and acting on what's happening in your business at this very moment — now. Forrester...

      • Downloads: 1252