Business Intelligence

Forrester defines the business intelligence (BI) market as a set of methodologies, processes, architectures, and technologies that leverage the output of information management processes for analysis, reporting, performance management, and information delivery. Research coverage includes executive dashboards as well as query and reporting tools.

Refine your results

Date Range




Market Imperatives




57 results in Reports

  • Predictive Analytics
  • For Application Development & Delivery Professionals

    Report:Drive Business Insight With Effective BI Strategy

    Road Map: The Business Intelligence Playbook

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

    • Downloads: 2388
  • For CIO Professionals

    Report:Brief: People Analytics Will Digitize Staffing

    New Tools Help CIOs Find And Retain Tech Talent

    There is a conundrum in the tech talent market: CIOs cannot find enough of the right talent and have difficulty retaining the staff they have. The age of the customer is making the problem even...

    • Downloads: 86
  • For Application Development & Delivery Professionals

    Report:A Machine Learning Primer For BT Professionals

    Big Data And Machine Learning Make Sci-Fi-Like App Experiences Possible Now

    Don't worry. You don't need a Ph.D. in computer science to use machine learning in your apps. Application development and delivery (AD&D) professionals can use machine learning to make their apps a...

    • Downloads: 198
  • For B2B Marketing Professionals

    Report:New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

    Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes

    New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

    • Downloads: 205
  • For B2B Marketing Professionals

    Report:From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

    A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how and...

    • Downloads: 420
  • For Customer Insights Professionals

    Report:Brief: Predictive Social Analytics Is On The Horizon

    Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

    • Downloads: 237
  • For B2B Marketing Professionals

    Report:Metrics That Matter For B2B Marketers

    Revenue Impact Should Top How CMOs Measure Marketing Performance

    CMOs frequently ask Forrester which metrics they should monitor and report. Business-to-business (B2B) CMOs need to do more than measure activities like click-through rates and event attendees; they...

    • Downloads: 1252
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

    Predict And Prosper With One Of These 13 Solutions

    Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation, we...

    • Downloads: 1295
  • For Infrastructure & Operations Professionals

    Report:The Enterprise Wearables Journey

    How Wearable Computing Will Improve Your Business

    If you're not thinking about how innovation in wearable computing will affect enterprises in 2015, you're slipping into the minority: Wearable devices — and the apps, software, and services...

    • Downloads: 1082
  • For Application Development & Delivery Professionals

    Report:You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

    • Downloads: 366
  • For Application Development & Delivery Professionals

    Report:Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction

    Part of the promise of online dating services like eHarmony and is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

    • Downloads: 221
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 553
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 478
  • For Application Development & Delivery Professionals

    Report:Big Data Options In The Cloud

    You'll Likely Need More Than One Cloud Service For Your Big Data Strategy

    So, you want to do big data in the cloud? Then get ready to navigate a potentially confusing market for big data cloud services. The options span from three categories of foundational services to two...

    • Downloads: 529
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 171
  • For CIO Professionals

    Report:Predictions 2015: The BT Agenda Underpins Healthcare Transformation

    The Healthcare Tech Revolution Takes Hold

    Over the next 18 months, healthcare CIOs will have too many requests for their attention. They must implement and maintain systems that enhance access, improve the quality of the care, and control...

    • Downloads: 472
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Big Data, Q3 2014

    Embrace A Broad Perspective On Big Data Technology

    When it comes to big data, an exclusive focus on Hadoop misses other ways of satisfying the demand of businesses to get more insight from more data more quickly. This report takes a broad view of big...

    • Downloads: 1105
  • For Application Development & Delivery Professionals

    Report:Predictive Analytics Can Infuse Your Applications With An "Unfair Advantage"

    AD&D Pros Can Acquire The Skills — No Data Scientist Needed

    Sir Francis Bacon, an 18th-century founder of the modern scientific method, famously argued that "Knowledge is power." With all due respect to this great scientist, in the 21st century, "Prediction...

    • Downloads: 469
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Streaming Analytics Platforms, Q3 2014

    The Answer To Exploiting Perishable Insights

    Streaming analytics is anything but a sleepy, rearview mirror analysis of data. No, it is about knowing and acting on what's happening in your business at this very moment — now. Forrester...

    • Downloads: 1149
  • For Enterprise Architecture Professionals

    Report:Google Flu Trends — A Big Data Fail? Not Exactly

    Learn Big Data Lessons From Google

    In 2008, Google developed a big data predictive model using Internet search terms that it claimed could track the spread of the flu faster and with greater accuracy than the Center for Disease...

    • Downloads: 206
  • For Application Development & Delivery Professionals

    Report:Instant Insight: The Truth About Advanced Analytics

    "Advanced Analytics" Is Not Just "Better Analytics"

    This report answers common questions that business technology professionals ask about the what, why, and how of advanced analytics. Don't make the mistake of thinking that "advanced analytics" is...

    • Downloads: 564
  • For Application Development & Delivery Professionals

    Report:Customer Data Should Be The Lifeblood Of Your Enterprise

    Some say that data is the new oil — but we think that comparing data to oil is too limiting. Data is the new sun: it's limitless and touches everything firms do. Customer data is the most...

    • Downloads: 855
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:Use Sensors To Take Apps To The Next Level Of Customer Engagement

    Apps Are Better And Customers Are Happier When Sensor Data Enriches Experiences

    Most apps are boring. Sensors can help. Sensors are data collectors that measure physical properties of the real-world such as location, pressure, humidity, touch, voice, and much more. You can find...

    • Downloads: 474
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 714