Business Process Management (BPM)

Business process management (BPM) is a discipline focused on the continuous improvement and transformation of end-to-end cross-functional business processes. Research coverage includes business event management, BPM suites, and BPM methodology.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook

    February 16, 2018 Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and delivery (AD&D) professionals should follow to transform customer-facing business processes to deliver differentiated customer experiences: 1) discover the value of CRM; 2) plan the right strategy; 3) act to execute the strategy with precision; and 4) optimize your results. This report is an update to a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Infrastructure & Operations Professionals

    REPORT: Engineer Your Technology Environment To Improve Employee Productivity And Flow

    Landscape: The Employee Experience Playbook

    December 15, 2017 David K. Johnson

    Your company is underperforming its potential because your technology is creating new sources of friction and making it difficult for employees to perform at their best. Infrastructure and operations (I&O) leaders can reverse this trend by engineering a technology environment that fosters productivity and top performance. This report explains the science behind top performance, reveals damaging yet often overlooked sources of technology friction, and shows you how to use these insights to restore top performance. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. In this edition, we have included the most recent data available and expanded our focus on enabling flow.

  • For Application Development & Delivery Professionals

    REPORT: The Business Applications Landscape 2017 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The SaaS Transformation Playbook

    November 29, 2017 Paul D. Hamerman, Andrew Bartels

    The landscape of critical process applications ranges from customer-focused business technology (BT) applications to solutions for managing people, finances, operations, and products. As this $167 billion software market evolves, the pace of application replacements will accelerate as aging on-premises software moves to software-as-a-service (SaaS). This landscape report will help application development and delivery (AD&D) pros understand the breadth and proliferation of business process applications and the market's significant technology disruption. This is an update to a previously published report. Forrester regularly updates reports to ensure the data and content remain accurate.

  • For Infrastructure & Operations Professionals

    REPORT: Vendor Landscape: Advanced Automation Service Providers, Q3 2017

    Choose Your Automation Solutions Wisely To Make The Most Of Managed Services Engagements

    October 13, 2017Somak Roy, Bill Martorelli

    Advanced automation in managed services now influences enterprise customers' assessment of prospective service provider partners. Although service providers have built and/or assembled portfolios and solutions, customers should know that advanced automation is still in its early stages. Today's application and automation parts combine to form broader value propositions that address wider use cases. This report analyzes the landscape of vendors providing automation tools to help infrastructure and operations (I&O) leaders navigate the managed services market.

  • For B2C Marketing Professionals

    REPORT: Upgrade Your Processes To Support Contextual Marketing

    Processes: The Enterprise Marketing Technology Playbook

    September 6, 2017 Joe Stanhope

    Processes are the unsung heroes of managing modern marketing technology and delivering contextual marketing that satisfies demanding customers. Marketers need to evaluate and enhance their processes to maximize quality, efficiency, speed, and resource utilization. This report helps B2C marketers understand how processes are evolving and how to measure and optimize them. This is an update of a previously published report; we review and update it periodically for continued relevance and accuracy.

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