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By 2021, €1 Trillion Of EU Retail Saes Will Be Digitally Impacted
May 14, 2018


Forrester released new data that forecasts that 55% of European retail sales will either take place online or be digitally influenced offline sales by 2021, as an increasing number of customers spend time researching online before purchasing. In addition, smartphones and tablets are expected to influence €620 billion of retail sales in 2022, up from €306 billion in 2017, which will account for 81% of all digitally influenced retail sales.

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