Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

CIOs

CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

CIO
Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: Forrester Flash: Blockchain

February 14, 2018 | Martha Bennett

Among the most frequently asked questions Forrester receives on the topic of blockchain are: How would you define blockchain? Should we consider investing in a blockchain-based solution? How mature...

Report: Create Sustainable Process Innovation

Advanced Level: Process Practices For IT Transformation

February 14, 2018 | Christopher Condo

Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Workshop: CX4IT - Customer Experience For IT

March 15, 2018

View more events