Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: RQ For Blockchain: Assess Your Readiness For Using Distributed Ledger Technology

The Robotic Quotient For Blockchain Guides Your Approach To People, Leadership, Organization, And Trust In The Era Of Multiparty Processes

May 17, 2019 | Martha Bennett

The introduction of blockchain (AKA distributed ledger technology or DLT) is transforming processes and operating models and ushering in an era of new business and trust models. But while the...

Report: The Forrester Tech Tide™: AI, Automation, And Robotics For Customers And Employees, Q2 2019

18 Technologies Underpin Customer And Employee Engagement

May 16, 2019 | J. P. Gownder

Customers want better experiences, and employees want to feel more empowered in their jobs. There are very few technologies that can play a significant role in both customer and employee engagement —...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Agility Is Not Enough — To Grow Explosively, You Must Be Adaptive

June 11, 2019

Forum: Digital Transformation & Innovation Europe 2019

June 4, 2019 - June 5, 2019

Forum: Digital Transformation & Innovation India 2019

May 28, 2019 - May 29, 2019

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