Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

CIOs

CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

CIO
Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Vice President and Group Director Sharyn Leaver (01:03)

Challenges facing today's CIOs:

Focus on customer benefits and value.

The New Breed Of CIO: How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

The Business Technology Agenda Playbook

Lead the digitization of business processes.

CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

The CIO Digital Business Transformation Playbook For 2016

Drive the mobile engagement strategy.

Mobile Becomes A Key Success Imperative For CIOs

Invest in big data technologies and skills.

2016 Tech Budget Benchmarks

CIO Blog

View more posts

Latest Research For This Role

Report: Rethink Enterprise Governance For Customer Obsession

Make Each Governance Activity Customer-Led, Insights-Driven, Fast, And Connected

August 26, 2016 | Alex Cullen

Enterprise governance provides a path through the myriad of decisions made across an enterprise. But the bulky, rigid, and slow-moving governance of the past fails to meet customer-obsessed firms'...

Report: How To Unlock Tech Industry Digital Transformation

August 26, 2016 | Nigel Fenwick

Even though many tech companies offer solutions that help their customers with their own digital journeys, it's hard for them to get past their own product-centric mindset. Framed by a legacy...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: Frugal Innovation Supports Customer-Obsessed Innovation

September 19, 2016

Webinar: Mobile Edge Computing Will Be Critical For The Internet Of Things, Distributed Computing, And Blockchain

September 26, 2016

View more events