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Marketing & Strategy

Technology Management

Technology Industry

Forrester research for:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: The Real Value Of Work

Employee Productivity Alone Won't Drive Business Success

September 23, 2020 | J. P. Gownder

As leaders invest more time and thought into developing future-of-work strategies, one problem continues to inhibit success: a narrow definition of the value of work itself, too focused on worker...

Report: Financial Services Clouds Are Transforming The Industry In China

Financial Services Firms Must Improve Their Technology Adaptiveness

September 23, 2020 | Charlie Dai

Banking, insurance, and asset management firms in China's financial services (FS) sector are accelerating cloud adoption to improve their technology adaptiveness and address challenging global...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Technology & Innovation Global

November 4, 2020 - November 5, 2020

Webinar: The Future Of Japanese Banking Is Open

October 13, 2020

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