Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: The Future Of Your Business Depends On Emerging Technology

Use Forrester's LIFT Framework To Drive Real Differentiation

November 16, 2018 | Brian Hopkins

Your business depends on a continuous supply of new technology to achieve its business goals. Beginners tend to approach this demand by fitting new technology to existing business needs. Advanced...

Report: 2018 US Tech Talent Hotspots

Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford

November 14, 2018 | Andrew Bartels

A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all industries...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: CIO Predictions 2019: A Year Of Rebuilding Foundations And Driving Measured Innovation

December 13, 2018

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