Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: The Future Of Enterprise Computing

Driving Employee Experience Improvements Requires A Long-Term Vision Of Devices And Apps

January 18, 2019 | J. P. Gownder

In 2007, Forrester predicted that the PC market would grow beyond its then-standard two-form factors (laptops and desktops) — a prediction that came true and redefined enterprise and consumer...

Report: China Tech Market Outlook, 2019 To 2020

2019 Will Be A Year Of Rebalancing For China's Decision Makers

January 15, 2019 | Charlie Dai

Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How To Drive Revenue Growth And Profitability Through Effective Digital Transformation

March 7, 2019

Webinar: IoT Predictions 2019: IoT's Business Promise Persists After A Consumer Reckoning

February 14, 2019

Webinar: AI Predictions For 2019: Surprise! AI Is More Than An Algorithm

January 29, 2019

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