Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Latest Research For This Role

Report: Gauge Your Digital Business Maturity

The Assessment Report In The Digital Business Playbook

September 25, 2017 | Pascal Matzke

Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides you through Forrester's digital business maturity assessment so you can...

Report: Gauge Your Technology Leadership Maturity

Assessment: The Technology Leadership Playbook

September 25, 2017 | Bobby Cameron

The age of the customer sets the context for technology-based transformation. But what specific steps will advance the business value of technology? How can you use technology to win, serve, and...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: From Grease To Code: How Industrial Firms Are Betting Their Future On Software

October 19, 2017

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