Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CIOs have to move beyond cost savings and internal operations to drive a customer-obsessed culture, competencies, processes, and technologies.

To succeed, you must put in place a business technology agenda focused on delivering superior customer experience to drive growth, build competencies around customer needs, and champion holistic business outcomes over individual process efficiency.

Who this role is for:

Senior Vice President of IT
Executive Vice President
Vice President, IT Planning and Strategy

Vice President and Group Director Sharyn Leaver (01:03)

Challenges facing today's CIOs:

Focus on customer benefits and value.

The New Breed Of CIO: How Digitally Savvy CIOs Obsessed With Customers Will Drive Growth

The Business Technology Agenda Playbook

Lead the digitization of business processes.

CIOs: For Digital Business, "Migration" Cannot Be A Four-Letter Word

The CIO Digital Business Transformation Playbook For 2016

Drive the mobile engagement strategy.

Mobile Becomes A Key Success Imperative For CIOs

Invest in big data technologies and skills.

2016 Tech Budget Benchmarks

CIO Blog

View more posts

Latest Research For This Role

Report: Best Practices: Uncover The Full Potential Of Your CLM Implementation

September 23, 2016 | Andrew Bartels

Contract life-cycle management (CLM) software helps firms optimize business transactions by linking five essential stages: contract importing, contract analysis, contract creation, contract...

Report: Future Of Consulting: Consultancies Adapt To Digital Change

Consultancies Are Changing Delivery Models, Talent Practices, And Contracts — And These Changes Affect Your Consulting Interactions

September 22, 2016 | Marc Cecere

The age of the customer and digital technology are changing the consulting industry. Our previous report, "The Future Of Consulting Through 2020," described what consulting firms will look like in...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role


November 1, 2016 - November 3, 2016

Webinar: The Forrester Wave™: Assessing The Cloud Platform Market In Europe

November 3, 2016

Webinar: Forrester's 2017 Predictions For CIOs

November 14, 2016

View more events