Executive Overview: The CIO's Mobile Engagement Playbook
CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their influence and investments to encompass major portions of their company's customer and partner mobile projects as well as expand the business apps available to employees on smartphones and tablets. Forrester has created the CIO's Mobile Engagement playbook, a step-by-step guide to discover, plan, act on, and ...
Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you understand the mobile engagement opportunity, assess your company’s readiness, define and implement a strategy, select the right team and technology, and measure your success effectively. Watch the video.
Accelerate your strategy
With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive technology solutions has never been more challenging for IT leaders. Learn how Forrester Consulting can help.