Why Read This
In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal customers. This requires not just having the knowledge about the customer but also the processes and the systems that create unique customer insights and deliver compelling interactions across the customer life cycle. To achieve this, CIOs must form a strong partnership with CMOs, going beyond collaboration to co-create new organizations and processes, where both teams share ownership of goals and business outcomes. Forrester's CIO/CMO partnership readiness model can help you find out where you stand and how to fill the gaps to prepare for the next digital decade.