Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Set The Right Metrics To Shape Your Culture

The State Of Digital Business 2018: Metrics And Culture

February 8, 2018 | Nigel Fenwick

Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

Report: While Getting Started With Digital, Invest In Technology For Customer Engagement

Beginner Level: Technology Practices For Digital Business

February 8, 2018 | Ted Schadler

Companies beginning as digital businesses have a giant leap to make: They must stop treating technology as a cost center, and start treating it as a source of revenue, agility, and engagement. This...

View more research

Analysts Serving This Role

View more analysts