Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Make Customer Obsession Pay Off With The Customer Life Cycle

Business Case: The Customer Life-Cycle Marketing Playbook

July 29, 2015 | Sarah Sikowitz

Forrester's customer life cycle provides a framework for CMOs to reorient marketing from a linear funnel-based approach to a customer-centered approach. Making the switch to customer life-cycle...

Report: Use The Customer Life Cycle To Power Your Transformation To Customer Obsession

Benchmarks: The Customer Life-Cycle Marketing Playbook

July 29, 2015 | Sheryl Pattek

Adopting a customer life-cycle-based approach across the enterprise demands changes to marketing strategy, organizational alignment, analytics, measurement, and marketing technology. Forrester and...

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Analysts Serving This Role

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Upcoming Events For This Role


September 2, 2015

Webinar: Digital Predator Or Digital Prey: Which Will Your Business Be By 2020?

August 13, 2015

Webinar: How To Build Trust In A Connected World

September 2, 2015

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