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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: How To Build An In-House Agency

Build A Powerhouse In-House Agency From The Ground Up

September 3, 2015 | Sarah Sikowitz

Not all organizations need a large retained agency team, and many have brought agency capabilities in-house. But building an in-house agency is hard work from establishing the overall benefit to the...

Report: Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China

August 21, 2015 | Xiaofeng Wang

CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Connect | Engage | Deliver

September 15, 2015

Forum: CMO+CIO SYDNEY 2015

September 16, 2015

Forum: CMO+CIO MUMBAI 2015

September 22, 2015

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