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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: How To Build A Strong B2B Brand Experience

Processes: The Brand Experience Playbook

April 29, 2016 | Sheryl Pattek

As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on a...

Report: Create A Customer-Centric Brand Experience

Executive Overview: The Brand Experience Playbook

April 28, 2016 | Michelle Moorehead

In the age of the customer, chief marketing officers (CMOs) have a steeper hill to climb to build their brands with distracted, technology-empowered consumers. In this new era, CMOs must shift from a...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: CX Leaders Walk The Walk, CX Laggards Just Talk: How Customer-Obsessed Companies Live Their Cultural Values

June 8, 2016

Forum: THE AGE OF THE CUSTOMER EXECUTIVE SUMMIT

November 1, 2016 - November 3, 2016

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