Roles We Serve

Marketing & Strategy:

Technology Management:

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Forrester Research For:

CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Facebook: The Myth Of The Monopoly

A Consumer Energy Index Analysis

January 18, 2019 | Anjali Lai

2018 was a challenge for Facebook: Between the Cambridge Analytica scandal in Q1 and a security bug in Q4, the headlines revealed that its largest partners had access to users' personal data for...

Report: Create A Customer-Obsessed Brand Experience

Executive Overview: The Brand Experience Playbook

January 9, 2019 | Dipanjan Chatterjee

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of managing...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

January 23, 2019

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