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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: The Convergence Of Brand, Marketing, And Customer Experience

Organization: The Brand Experience Playbook

February 10, 2016 | Michelle Moorehead

Competitive pressures keep ratcheting up. To survive, companies need to become customer-obsessed and make sure that the promises that they make in the market and the experiences that they deliver...

Report: The New Roles That Will Power Your Marketing Operating System

Organization: The Customer Life-Cycle Marketing Playbook

February 8, 2016 | Sheryl Pattek

As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full customer...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: MARKETING 2016

April 26, 2016 - April 27, 2016

Forum: THE AGE OF THE CUSTOMER EXECUTIVE SUMMIT

November 1, 2016 - November 3, 2016

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