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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Unleash The Potential Of In-House Agencies

CMOs: Mature Your In-House Agency By Investing In Its Success

November 13, 2018 | Jay Pattisall

The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF)...

Report: Predictions 2019: CMO

Branding Brings Oomph To Differentiate CX

November 5, 2018 | Keith Johnston

Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As...

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Analysts Serving This Role

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