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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: The US Marketing Technology And Services Outlook, 2017 To 2022

CMOs: Tech And Services Will Top $122 Billion In Five Years

April 23, 2018 | Shar VanBoskirk

By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers emphasize...

Report: Apple "Brands Different": Lessons From The World's Most Valuable Brand

April 5, 2018 | Dipanjan Chatterjee

Apple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped brands...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Adopt A Customer-Obsessed Mindset To Spark Marketing Innovation

June 6, 2018

Webinar: Amazon Will Own Your Customer In The Future: What You Should Do About It

May 15, 2018

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