Forrester Research For:
CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.
To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.
Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)
July 29, 2015 | Sheryl Pattek
July 20, 2015 | Sheryl Pattek
April 27, 2015 | James McQuivey
April 16, 2015 | Sheryl Pattek
Build A Powerhouse In-House Agency From The Ground Up
September 3, 2015 | Sarah Sikowitz
Not all organizations need a large retained agency team, and many have brought agency capabilities in-house. But building an in-house agency is hard work from establishing the overall benefit to the...
Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China
August 21, 2015 | Xiaofeng Wang
CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...
B2B Integration, Marketing Messaging...
Innovation Strategies, Go-To-Market Strategies...
September 15, 2015
September 16, 2015
September 22, 2015