Roles We Serve

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Technology Management:

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Forrester Research For:

CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Four Main Players Star In The Future Of Work

The Multiplying Force Of Automation Can Make Them All Winners

May 14, 2019 | James L. McQuivey

Politicians, pundits, and prognosticators have pounced on the topic of the future of work, pondering who will win and who will lose. Job losses will reach 29% by 2030, and the creation of equivalent...

Report: Three Steps To Modernize Marketing Thinking

Beginner Level: Mindset Practices For Marketing Innovation

May 13, 2019 | Jim Nail

Current marketing approaches are out of sync with today's empowered buyers. Customer-obsessed marketers from Amazon to Zappos disrupt their industries by creating experiences that exceed consumers'...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Breakthrough Or Bust: Forrester's Consumer Energy Index

May 22, 2019

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