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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: The Customer-Obsessed Enterprise

The Vision Report In The Customer-Obsessed Enterprise Playbook

June 25, 2018 | Keith Johnston

Customer-obsessed firms already enjoy higher revenue growth, customer satisfaction, and employee satisfaction — and will prevail as the age of the customer intensifies. Forrester surveyed more than...

Report: Forrester Infographic: Digital Transformation, Disruption, And Risk

Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies

June 6, 2018 | Nigel Fenwick

Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

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Analysts Serving This Role

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