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As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Principal Analyst Tracy Stokes (01:03)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing


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CMO Blog

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Latest Research For This Role

Report: Build Digital Intelligence Into Your Marketing Operating System

Compete With A Digital Intelligence Organization

April 23, 2015 | Sheryl Pattek

This report, originally written for customer insights professionals, includes content relevant to CMOs. Here's why: As customers take control of their relationship with brands across digital,...

Report: Digital Command Centers Give CMOs An Intelligence Edge

Asia Pacific CMOs Must Centralize Discrete Marketing Functions To Derive New Insights And Drive Business Success

April 15, 2015 | Clement Teo

A digital command center is a dedicated resource for listening to social chatter on digital channels, including online forums, and analyzing brand relevance, product discussions, and customer...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

Forum: Forrester's Summit For CMOs And CIOs

August 25, 2015

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