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Marketing & Strategy

Technology Management

Technology Industry

Forrester research for:


CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Harmonize Brand And Customer Experience To Acquire And Retain Customers

Performance Management: The Brand Experience Playbook

September 21, 2020 | Dipanjan Chatterjee

While the boundaries between brand and customer experience (CX) are still cloudy in most companies today, the demarcation between the two has all but disappeared in the minds of customers. Companies...

Report: The Brands' Guide To In-Housing Media

Cultural Readiness And A Long-Term Vision Are Required For Success

September 17, 2020 | Jay Pattisall

The headlines about brands moving more marketing functions in-house have CMOs and B2C marketers asking, "Should we move media in-house?" Our answer: Fortune favors the brave. Only marketing leaders...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How To Build New Digital Products

October 20, 2020

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