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CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Digital Experiences Will Drive Brand Resonance For Rental Newcomers

Technographics® TRUE Brand Compass: Car Rental And Sharing

July 2, 2015 | James L. McQuivey

New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar some of which exploit the rising sharing economy threaten to change car ownership eventually but will have an...

Report: Brief: Orchestrate Marketing Insights In A Digital Command Center

A Centralized Capability Helps Turns Insights Into Marketing Actions

July 1, 2015 | Clement Teo

With empowered customers interacting with companies via digital and nondigital engagement channels, CMOs need to eschew silo-based teams and adopt a more flexible, customer-centric approach to...

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Analysts Serving This Role

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Upcoming Events For This Role


September 2, 2015

Forum: ML SYDNEY 2015

September 15, 2015

Forum: CMO+CIO SYDNEY 2015

September 16, 2015

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