Forrester Research For:
CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.
To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.
Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)
April 27, 2015 | James McQuivey
April 16, 2015 | Sheryl Pattek
March 31, 2015 | Sheryl Pattek
March 23, 2015 | Victor Milligan
Technographics® TRUE Brand Compass: Car Rental And Sharing
July 2, 2015 | James L. McQuivey
New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar some of which exploit the rising sharing economy threaten to change car ownership eventually but will have an...
A Centralized Capability Helps Turns Insights Into Marketing Actions
July 1, 2015 | Clement Teo
With empowered customers interacting with companies via digital and nondigital engagement channels, CMOs need to eschew silo-based teams and adopt a more flexible, customer-centric approach to...
Digital Business, Thought Leadership...
B2B Integration, Marketing Messaging...
September 2, 2015
September 15, 2015
September 16, 2015