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CMOs

As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Principal Analyst Tracy Stokes (01:03)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing

 

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CMO Blog

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Latest Research For This Role

Report: CMOs: Own Mobile To Own Your Customers

How To Organize For Mobile Success

March 18, 2015 | Julie A. Ask

Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...

Report: Engage The Enterprise To Reach Brand Experience Maturity

Benchmarks: The Brand Experience Playbook

March 9, 2015 | Sheryl Pattek

In 2014, Forrester surveyed senior marketers to get a pulse on their progress toward building a resonant brand experience. The results show that marketers are still in the early stages of brand...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

Forum: Forrester's Forum For Marketing Leaders

April 29, 2015 - April 30, 2015

Forum: Forrester's Forum For Customer Experience Professionals

June 16, 2015 - June 17, 2015

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