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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Measure Brand Resonance With The TRUE Brand Compass

Landscape: The Brand Experience Playbook

May 11, 2016 | Michelle Moorehead

Technology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare and...

Report: The Top Technologies For Your Business Technology Agenda, 2016

The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys

May 10, 2016 | Ted Schadler

Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CMOs must engage with CIOs to...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Pre-Forum Workshop: Advanced Customer Journey Mapping

June 20, 2016

Webinar: CX Leaders Walk The Walk, CX Laggards Just Talk: How Customer-Obsessed Companies Live Their Cultural Values

June 8, 2016

Forum: CXDC 2016

September 12, 2016

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