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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Chevrolet CMO Tim Mahoney Foretells What CMOs Will Care About In 2017

February 16, 2017 | James L. McQuivey

For two days in November 2016, CMOs, CIOs, and other C-level executives from around the globe converged on Dana Point, California to participate in Forrester's invitation-only Age Of The Customer...

Report: US Digital Marketing Forecast: 2016 To 2021

Digital Media Investment Will Near $120 Billion In Five Years

January 24, 2017 | Shar VanBoskirk

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. Over the next five years, search will lose share to display and social...

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Analysts Serving This Role

  • Shar VanBoskirk

    Shar VanBoskirk

    Search Engine Optimization (SEO), Paid Search...

  • Michael Barnes

    Michael Barnes

    Business Intelligence, Digital Business...

  • Drew Green

    Drew Green

    Marketing Executive Leadership, Marketing Organization & Culture...

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Upcoming Events For This Role

Forum: Consumer Marketing 2017

April 6, 2017 - April 7, 2017

Webinar: Build A Strong Brand: From Salience To Resonance And Beyond

March 23, 2017

Forum: CXSF 2017

October 19, 2017 - October 20, 2017

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