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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: The Model For Modern Marketing

July 10, 2017 | Shar VanBoskirk

Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal...

Report: Emotions Fuel Your Brand Energy

Introducing Forrester's Brand Energy Framework

June 27, 2017 | Dipanjan Chatterjee

Consumers are changing, experiences are changing, and brands have to change with them. In this environment of upheaval, existing brand measures are useful but insufficient. Forrester has applied its...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

Webinar: Emotions Fuel Your Brand Energy

August 22, 2017

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