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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

Learn From Firms That Benchmark Themselves Against Their Peers

September 18, 2017 | Michael Barnes

Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...

Report: The CMO's Guide To Emotion

Prepare Your Brand To Act On The New Science Of Emotion

August 14, 2017 | James L. McQuivey

Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

Workshop: Advanced Customer Journey Mapping

September 20, 2017

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