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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Put Brand Energy To Work By Building A Five-Step Action Plan

Tools And Technology: The Brand Experience Playbook

November 30, 2017 | Dipanjan Chatterjee

Forrester's brand energy framework is an emotion-driven model that captures the power of a brand and its ability to influence consumer decision making in its favor. CMOs: Read this report to learn...

Report: Navigate Four Waypoints To Build Brand Resonance

Road Map: The Brand Experience Playbook

November 14, 2017 | Dipanjan Chatterjee

A powerful brand strives for more than relevance to prospects; it makes itself an invaluable and inextricable part of customers' lives as well. This report outlines a road map for CMOs with four...

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Analysts Serving This Role

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