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CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: The CMO's Guide To Emotion

Prepare Your Brand To Act On The New Science Of Emotion

August 14, 2017 | James L. McQuivey

Everybody knows emotion is important, marketers most of all. But most people's understanding of emotion is woefully outdated and inadequate. Consequently, most marketers use emotion as a blunt...

Report: Marketing Teams Today: Not Deft

Mindsets, Structures, And Skills Aren't Yet Customer Obsessed

August 9, 2017 | Shar VanBoskirk

Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

Workshop: Advanced Customer Journey Mapping

September 19, 2017

Webinar: Emotions Fuel Your Brand Energy

August 22, 2017

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