Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: From Great To Amazing: Building Brands With Enduring Resonance

Strategic Plan: The Brand Experience Playbook

January 12, 2018 | Dipanjan Chatterjee

Great brands are built on great customer experiences. Amazing brands are built on resonance. A brand that resonates does more than deliver on its product, service, and experience promise: It fosters...

Report: Five CMO Priorities For Driving Customer Obsession

Learn From 16 Change Agents Leading The Charge

January 2, 2018 | Michael Barnes

Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...

View more research

Analysts Serving This Role

View more analysts