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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

Latest Research For This Role

Report: Emotions Fuel Your Brand Energy

Introducing Forrester's Brand Energy Framework

June 27, 2017 | Dipanjan Chatterjee

Consumers are changing, experiences are changing, and brands have to change with them. In this environment of upheaval, existing brand measures are useful but insufficient. Forrester has applied its...

Report: The Rise Of Intelligent Branding

Landscape: The Brand Experience Playbook

June 2, 2017 | Dipanjan Chatterjee

The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form brand impressions....

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

Webinar: Forrester Wave™: Data Management Platforms, Q2 2017

August 1, 2017

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