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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

Latest Research For This Role

Report: The End Of Advertising As We Know It

CMOs Should Shift Billions From Ad Interruptions To Branded Relationships

May 2, 2017 | James L. McQuivey

People love to hate advertising, yet this annoying feature of modern life has funded the global economy more effectively than any other source. But that's changing. Society doesn't need advertising...

Report: We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets

Processes: The Brand Experience Playbook

April 12, 2017 | Dipanjan Chatterjee

As mature economies like the US and Western Europe continue to stagnate, their brands gain tremendous upside from tapping into the economic surge in global growth markets like Brazil, China, India,...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXNYC 2017

June 20, 2017 - June 21, 2017

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

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