Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

ForecastView Document

September 25, 2017 | Jennifer Adams

eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

Report: Australia And New Zealand Firms Jump-Start Their Journey To Customer Obsession

Learn From Firms That Benchmark Themselves Against Their Peers

September 18, 2017 | Michael Barnes

Forrester's Customer Obsession Assessment (COA) helps you gauge your customer obsession maturity against that of your peers. This report applies the COA to firms based in Australia and New Zealand...

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Analysts Serving This Role

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