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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

Latest Research For This Role

Report: The Rise Of Intelligent Branding

Landscape: The Brand Experience Playbook

June 2, 2017 | Dipanjan Chatterjee

The traditional paradigm of brand management has been upended by intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form brand impressions....

Report: Case Study: Australia Post Embraces Digital Business Transformation

Drive Cultural Change To Deliver Improved Customer Value

June 2, 2017 | Michael Barnes

Unless your company is a startup, you are very likely scrambling to reinvent your organization in the face of digital disruption while continuing to leverage your core business strengths. Australia...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

Webinar: Forrester Wave™: Data Management Platforms, Q2 2017

August 1, 2017

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