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Forrester Research For:

CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: Forrester Infographic: Digital Transformation, Disruption, And Risk

Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies

June 6, 2018 | Nigel Fenwick

Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

Report: How USAA Sets The Benchmark For Differentiation In Mobile Banking

May 30, 2018 | James L. McQuivey

The US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: Launch And Sustain Your Marketing Talent Transformation

July 19, 2018

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