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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: The Digital Maturity Model 5.0

March 14, 2017 | Shar VanBoskirk

Are you ready to transform your digital business but unsure where to start? Are you curious about how you compare with other firms trying to tackle the same problem? Forrester's Digital Maturity...

Report: The Digital Maturity Model 5.0 Interactive Tool

March 14, 2017 | Shar VanBoskirk

You've read Forrester's report explaining our most recent digital maturity model and how mature companies are today. Now you want to apply our assessment to your own business to determine your...

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Analysts Serving This Role

  • James McQuivey

    James McQuivey

    Research & Development (R&D), Go-To-Market Strategies...

  • Paul Fuegner

    Paul Fuegner

    Digital Business, Marketing Organizational Structure...

  • Keith Johnston

    Keith Johnston

    Personalization, Marketing Talent Management...

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Upcoming Events For This Role

Forum: Consumer Marketing 2017

April 6, 2017 - April 7, 2017

Forum: CXNYC 2017

June 20, 2017 - June 21, 2017

Forum: CX Europe 2017

November 14, 2017 - November 15, 2017

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