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CMOs

As the top marketing executive for your US$1B+ company or division, you're responsible for orchestrating and building the brand while fueling business growth. You coordinate efforts across digital and traditional channels, empowering the organization to deliver a consistent experience.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

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Principal Analyst Tracy Stokes (01:03)

Insights For Your Key Business Initiatives

Forrester guides your decisions with integrated reports, tools, and Playbook research frameworks.

Understand and engage empowered consumers to build your brand:

Approach marketing with a customer experience focus:

Improve the maturity of digital marketing efforts:

The CMO's Role In Technology Purchasing

 

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CMO Blog

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Latest Research For This Role

Report: Evolve Your Marketing Strategy To Outpace Consumers' Behavior

Landscape: The Customer Life-Cycle Marketing Playbook

March 2, 2015 | Sarah Sikowitz

The traditional marketing funnel has been done in by consumers' behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle discover, explore, buy, use, ask,...

Report: Customer Life-Cycle Marketing Demands New Metrics

Performance Management: The Customer Life-Cycle Marketing Playbook

February 10, 2015 | Sarah Sikowitz

To win, serve, and retain customers, Forrester believes that modern marketers must make the transition from the traditional marketing funnel to the customer life cycle. Marketers must understand at...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: Forrester's China Summit For Marketing Leaders

March 25, 2015

Webinar: Why Performance-Based Agency Compensation Doesn't Work

March 4, 2015

Forum: Forrester's Forum For Marketing Leaders

April 14, 2015 - April 15, 2015

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