Forrester Research For:
CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.
To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.
Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)
November 5, 2015 | Sarah Sikowitz
November 3, 2015 | Michelle Moorehead
October 21, 2015 | Cliff Condon
October 7, 2015 | James McQuivey
Executive Overview: The Customer Life-Cycle Marketing Playbook
November 23, 2015 | Sarah Sikowitz
The old way of marketing driving awareness through push advertising has sputtered and slowed in the wake of media fragmentation and digital disruption. CMOs now need to align marketing decisions to...
Agencies Evolve To Meet The Needs Of The Modern CMO
November 9, 2015 | Sarah Sikowitz
CMOs are struggling to find a lead agency partner to deliver a connected experience to consumers across communication channels. Global creative, boutique creative, and digital agencies are all...
Digital Business, Thought Leadership...
B2B Integration, Marketing Messaging...
November 1, 2016 - November 3, 2016