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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Processes: The Customer Life-Cycle Marketing Playbook

July 31, 2015 | Sarah Sikowitz

Customer experience is rapidly increasing in importance across all phases of the customer life cycle including early phases that have traditionally been the exclusive purview of marketing. As brand...

Report: Make Customer Obsession Pay Off With The Customer Life Cycle

Business Case: The Customer Life-Cycle Marketing Playbook

July 29, 2015 | Sarah Sikowitz

Forrester's customer life cycle provides a framework for CMOs to reorient marketing from a linear funnel-based approach to a customer-centered approach. Making the switch to customer life-cycle...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CMO+CIO SINGAPORE 2015

September 2, 2015

Webinar: Digital Predator Or Digital Prey: Which Will Your Business Be By 2020?

August 13, 2015

Webinar: How To Build Trust In A Connected World

September 2, 2015

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