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CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China

August 21, 2015 | Xiaofeng Wang

CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

Report: Brief: Digital Intermediaries Rewrite Rules Of Business Again

August 18, 2015 | James L. McQuivey

Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

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Analysts Serving This Role

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Upcoming Events For This Role


September 2, 2015

Webinar: How To Build Trust In A Connected World

September 2, 2015

Forum: Connect | Engage | Deliver

September 15, 2015

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