Forrester Research For:
CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.
To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.
Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)
July 8, 2016 | Victor Milligan
July 6, 2016 | Sheryl Pattek
June 15, 2016 | Victor Milligan
May 31, 2016 | J. P. Gownder
How To Hire, Train, And Retain Customer-Obsessed Employees
July 20, 2016 | Rick Parrish
Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...
Hint: Customer-Obsessed Companies Embrace Metrics Differently
July 14, 2016 | Tina Moffett
Customer-obsessed companies put customers and their experiences at the center of their business. And they need metrics to quantify the business result of customer obsession and to incent...
Search Engine Optimization (SEO), Paid Search...
Digital Business, Thought Leadership...
Research & Development (R&D), Go-To-Market Strategies...
September 12, 2016
September 20, 2016
November 1, 2016 - November 3, 2016