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CMOs

CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

The New Benchmark For Brand Management

The Brand Experience Playbook

Rethink the foundation of the business and its link to customers:

Enrich Customer Life-Cycle Understanding With Customer Journey Maps

Appeal to the mobile-first consumer:

Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

Mine the insights that drive business success:

Build Digital Intelligence Into Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Talent Management For The Customer-Obsessed Organization

How To Hire, Train, And Retain Customer-Obsessed Employees

July 20, 2016 | Rick Parrish

Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...

Report: How Metrics Drive Your Customer Obsession

Hint: Customer-Obsessed Companies Embrace Metrics Differently

July 14, 2016 | Tina Moffett

Customer-obsessed companies put customers and their experiences at the center of their business. And they need metrics to quantify the business result of customer obsession and to incent...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

Webinar: The Rise Of The Empowered Customer: Measure How Your Customers’ Evolution Sets The Pace For Innovation

September 20, 2016

Forum: THE AGE OF THE CUSTOMER EXECUTIVE SUMMIT

November 1, 2016 - November 3, 2016

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