Forrester Research For:
CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.
To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.
Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)
February 9, 2016 | Sheryl Pattek
November 5, 2015 | Sarah Sikowitz
November 3, 2015 | Michelle Moorehead
October 21, 2015 | Cliff Condon
Organization: The Brand Experience Playbook
February 10, 2016 | Michelle Moorehead
Competitive pressures keep ratcheting up. To survive, companies need to become customer-obsessed and make sure that the promises that they make in the market and the experiences that they deliver...
Organization: The Customer Life-Cycle Marketing Playbook
February 8, 2016 | Sheryl Pattek
As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full customer...
Digital Business, Thought Leadership...
Innovation Strategies, Go-To-Market Strategies...
April 26, 2016 - April 27, 2016
November 1, 2016 - November 3, 2016