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CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

September 14, 2015 | James L. McQuivey

Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

Report: Quick Take: Apple TV Continues To Follow Rather Than Lead

September 11, 2015 | James L. McQuivey

Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXSF 2015

October 22, 2015 - October 23, 2015


November 2, 2015 - November 4, 2015

Forum: CX EUROPE 2015

November 16, 2015 - November 17, 2015

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