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CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Principal Analyst Tracy Stokes (01:03)

Challenges Facing Today's CMOs

Align the brand and customer experience:

Four Steps To Build Your Brand Experience

The Brand Experience Playbook For 2015

Rethink the foundation of the business and its link to customers:

Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

Appeal to the mobile-first consumer:

CMOs: Own Mobile To Own Your Customers

Mine the insights that drive business success:

Unify Data Expertise To Fuel Your Marketing Operating System

CMO Blog

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Latest Research For This Role

Report: Adopt The Customer Life Cycle To Win In The Age Of The Customer

Executive Overview: The Customer Life-Cycle Marketing Playbook

November 23, 2015 | Sarah Sikowitz

The old way of marketing driving awareness through push advertising has sputtered and slowed in the wake of media fragmentation and digital disruption. CMOs now need to align marketing decisions to...

Report: Vendor Landscape: Lead Agencies, 2015

Agencies Evolve To Meet The Needs Of The Modern CMO

November 9, 2015 | Sarah Sikowitz

CMOs are struggling to find a lead agency partner to deliver a connected experience to consumers across communication channels. Global creative, boutique creative, and digital agencies are all...

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Analysts Serving This Role

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Upcoming Events For This Role


November 1, 2016 - November 3, 2016

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