Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:


CMOs must evolve beyond being the chief marketer to take charge as a full corporate officer by transforming marketing into an engine of growth.

To succeed, you must lead the shift to customer obsession, define a customer experience aligned to the brand promise, provide customer insights to inform the business strategy, and recognize technology's impact on customers and the business.

Who this role is for:

Chief Marketing Officer
SVP or EVP of Marketing
Marketing Director (EMEA)

Latest Research For This Role

Report: The US Marketing Technology And Services Outlook, 2017 To 2022

CMOs: Tech And Services Will Top $122 Billion In Five Years

April 23, 2018 | Shar VanBoskirk

By 2022, CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services. The growth of technology spend will outpace that of services as marketers emphasize...

Report: Apple "Brands Different": Lessons From The World's Most Valuable Brand

April 5, 2018 | Dipanjan Chatterjee

Apple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped brands...

View more research

Analysts Serving This Role

View more analysts

Upcoming Events For This Role

Webinar: Amazon Will Own Your Customer In The Future: What You Should Do About It

May 15, 2018

View more events