FOR Application Development & Delivery PROFESSIONALS
The CRM Playbook For 2015
Transform Customer Processes And Systems To Improve Experiences
We've entered a new era that Forrester calls the age of the customer. The new power of customers means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps for application development and delivery (AD&D) professionals to follow to transform customer-facing business processes to deliver differentiated customer experiences: 1) discover the value of CRM; 2) plan the right strategy; 3) act to execute the strategy with precision; ...
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With mobile, social, and other technologies changing how your employees work and how your company does business, building adaptive technology solutions has never been more challenging for IT leaders. Learn how Forrester Consulting can help.