Why Read This
The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining a quick overview of the level of mobile sophistication of their target audience. In 2010, Forrester designed and fielded questions to create consistent profiles across North America, Latin America, Europe, and Asia. With growth in the adoption of smartphones, the opportunities are greater than ever for product and services companies to engage with their target audience on mobile phones.