Why Read This
Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel, cross-organizational nature of delivering digital customer experiences, governance is essential to ensuring a high quality result. This report provides a framework for the way application development and delivery (AD&D) professionals must rethink their existing governance processes and policies to better support business requirements and improve the customer's digital experience. This report replaces "Capitalize On The Digital Experience Imperative With Better Governance," originally issued to clients on February 19, 2013.
Tags: Application Development, Architecture & Technology Strategy, Cross Channel Strategies, Customer Experience Management, IT Governance, IT Organization, Management & Organization, Multichannel Architecture, Multichannel Customer Experience, Organizational Structure, Strategy Planning & Governance