Why Read This
Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel, cross-organizational nature of delivering digital customer experiences, governance is essential to ensuring a high-quality result. This report provides a framework for the way application development and delivery (AD&D) professionals must rethink their existing governance processes and policies to better support business requirements and improve the customer's digital experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and interviews.