For Application Development & Delivery Professionals

Five Essential Digital Experience Governance Practices

    Why Read This Report

    Governance is the dreaded "G word" for many organizations. It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the multichannel, cross-organizational nature of delivering digital customer experiences, governance is essential to ensuring a high-quality result. This report provides a framework for the way application development and delivery (AD&D) professionals must rethink their existing governance processes and policies to better support business requirements and improve the customer's digital experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and interviews.
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    TABLE OF CONTENTS

    • Governance Has Become The Dreaded "G Word"
    • Five Keys To Effective Digital Experience Governance
    • 1. Define Your Governance Playbook
    • 2. Bridge Strategic Governance With Technology Governance
    • 3. Focus On Business Outcomes, Not Controlling Action
    • 4. Develop An Appetite For Appropriate Risks
    • 5. Include Digital Agency Partners
    • RECOMMENDATIONS

      Governance Should Enable Digital Experiences, Not Hinder Them
    • Supplemental Material
    • Related Research Documents