For CMO Professionals
How To Organize For Mobile Success
Mobile moments are the next battleground where you must win, serve, and retain your customers. As the ultimate owners of the brand and customer experiences, chief marketing officers (CMOs) must...
- Downloads: 356
For B2C Marketing Professionals
Assessment: The Mobile Marketing Playbook
Marketers are finally adapting to the brave new world of the mobile mind shift — but not at the same pace. While mobile budgets are increasing, the majority of B2C marketers are still in the early...
- Downloads: 732