Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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  • Past 12 months
  • Henry Peyret
  • For Enterprise Architecture Professionals

    Report:Brief: Real World Experience With Data Governance Tools

    Evolving Needs Clash With Still-Maturing Products

    Data governance is complex and multifaceted. No single product from major vendors fully addresses every challenge — adding to the complexity of implementing a data governance strategy. On top...

    • Downloads: 215
  • For Enterprise Architecture Professionals

    Report:Brief: TM Forum Defines An Architecture Framework For Digital Business

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

    The challenges that many industries are now facing with the transformation to digital business have been faced by the telco industry for many years. Nonprofit industry association TM Forum (formerly...

    • Downloads: 173
  • For Enterprise Architecture Professionals

    Report:Brief: Choosing Data Governance Tools

    Bring Architecture And Strategy To Bear On Your Selection

    Data governance helps businesses ensure that they can trust their data enough to base decisions on it and lower the risk of innovation. Companies have already invested in a range of tools to ensure...

    • Downloads: 238
  • For Enterprise Architecture Professionals

    Charts & Figures:Context And Agility Are New Challenges For Integration

  • For Enterprise Architecture Professionals

    Charts & Figures:The Evolution Of EA Frameworks

    TM Forum Live 2014 Highlights Its Relevance To Enterprise Architecture

  • For Enterprise Architecture Professionals

    Report:Combine Effective Processes With Tailored Deliverables To Drive EA's Impact

    Processes: The EA Practice Playbook

    Delivering and managing technology is complicated, involving many stakeholders, processes, and deliverables. Enterprise architects often struggle to demonstrate value to stakeholders because the...

    • Downloads: 507
  • For Enterprise Architecture Professionals

    Report:Develop Your Enterprise Architecture Skills

    With growing recognition of the importance of enterprise architecture (EA) as an essential capability in digital business, firms are beefing up their EA groups — relaunching underperforming EA...

    • Downloads: 473
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    Predictions: The EA Practice Playbook

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some leaders...

    • Downloads: 293
  • For Enterprise Architecture Professionals

    Report:The Foundational Architecture Roles And How They Are Changing

    Two Additional EA Roles Are Needed For Digital Businesses

    Forrester described six foundational architecture roles in the organization report of the enterprise architecture practice playbook, which we published June 8, 2012. Since then, Forrester has...

    • Downloads: 527
  • For Enterprise Architecture Professionals

    Report:Measure EA's Business Goals, Engagement, And Influence

    Metrics: The EA Practice Playbook

    This report outlines the metrics that enterprise architecture (EA) executives should use when building a high-performance EA program. Developing and executing a metrics and reporting plan is a key...

    • Downloads: 1071
  • For Enterprise Architecture Professionals

    Charts & Figures:The Clash Of Integration Technologies

  • For Enterprise Architecture Professionals

    Report:Brief: Data Stewardship Workbenches Instrument Data Value

    Valuing Data Helps To Drive More Effective Data Governance

    Data governance is hot. Despite the uncertainty around what data governance should cover, enterprise architecture (EA) professionals are recognizing that the practice is mandatory to succeed in the...

    • Downloads: 83
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Data Governance Tools, Q2 2014

    Data Governance Vendors Are Preparing Data Governance 2.0 Management Tooling

    Data-driven opportunities for competitive advantage abound. As a consequence, the importance of data governance — and the need for tooling to facilitate data governance —is rising. In...

    • Downloads: 696
  • For Enterprise Architecture Professionals

    Report:The Age Of The Customer Is Shaking Up Integration Technologies And Practices

    It's Time To Renew Your Integration Strategy And Architecture

    Application integration, the replication of operational data and data warehouses, and integration between trading partners all have a long history. While firms have established practices to achieve...

    • Downloads: 134
  • For Enterprise Architecture Professionals

    Report:Designing Your EA Operating Model And Organization

    Organization: The EA Practice Playbook

    Enterprise architecture (EA) leaders must decide what resources they need and how to organize them when EA programs are first initiated — or more commonly, when unsuccessful programs are...

    • Downloads: 329
  • For Enterprise Architecture Professionals

    Blog:Welcome back to integration technologies!!!

    There’s a renewed interest in integration technologies due to new needs for integration to mobile, the Internet of Things (IoT), and cloud — but also because integration requirements...

    • For Enterprise Architecture Professionals

      Charts & Figures:Integration Changes In The Age Of The Customer

    • For Enterprise Architecture Professionals

      Report:Market Overview: Enterprise Architecture Services 2014

      Navigating A Confusing EA Service Providers Landscape

      Digital business transformation is increasing the demands on enterprise architecture programs. The need to respond to this demand, but not through permanent hiring, is leading some enterprise...

      • Downloads: 162
    • For Enterprise Architecture Professionals

      Charts & Figures:The Current Landscape Of Data Governance Tools Is Fragmented And Chaotic

    • For Enterprise Architecture Professionals

      Report:Brief: Digital Business Requires Different Organizational Ways Of Working

      EA Professionals Must Leverage Networks To Help Their Business In Digital Transformation

      We're in the era of digital business, where technology-empowered customers and business relationships require new operating models. Because customers are in charge, businesses must become more agile....

      • Downloads: 201
    • For Enterprise Architecture Professionals

      Report:Data Governance Equals Business Opportunity. No, Really

      Processes: The Data Management Playbook

      Forrester clients describe their data governance work as long on effort but limited in success. Clients describe an inability to sustain data governance beyond a project or to show its business...

      • Downloads: 793
    • For Enterprise Architecture Professionals

      Charts & Figures:Integration Solution Classifications

    • For Enterprise Architecture Professionals

      Report:The Forrester Wave™: Enterprise Architecture Service Providers, Q1 2015

      The 10 Providers That Matter Most And How They Stack Up

      In Forrester's 25-criteria evaluation of enterprise architecture (EA) service providers, we identified the 10 most significant service providers — Capgemini, Cognizant, Deloitte, EY, HCL...

      • Downloads: 106