Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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  • Stephen Powers
  • For Application Development & Delivery Professionals

    Blog:Behind The Scenes Of The WCM Wave For Digital Customer Experience

    David Aponovich and I recently published a Forrester Wave™ on web content management for digital customer experience. In this videocast, David and I talk about how we did the research that went...

    • For Application Development & Delivery Professionals

      Blog:Developers Hold The Key To Your Business’ Brand

      By now, you all know that in order for your company to win, it needs to be customer obsessed. But how do you support that obsession from a technical standpoint? It takes innovation, and the key to...

      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

        Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

        In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

        • Downloads: 1114
      • For Application Development & Delivery Professionals

        Blog:The Great Race to Develop a Digital Experience Delivery Backbone

        “A unified platform for content, community and commerce.” “A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.”...

        • For Application Development & Delivery Professionals

          Blog:The North Plains/Xinet Acquisition: Not A DAM Game-Changer

          Guest post from Researcher Anjali Yakkundi North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow...

          • For Application Development & Delivery Professionals

            Report:Unify The Digital Experience Across Touchpoints

            Create A Consistent Experience To Engage Customers

            Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

            • Downloads: 1553
          • For Application Development & Delivery Professionals

            Charts & Figures:Many Roles Contribute To The Business Case

          • For Application Development & Delivery Professionals

            Charts & Figures:Total Economic Impact™ Value Delivery Process

          • For Application Development & Delivery Professionals

            Charts & Figures:Sample Investment Cost Categories

          • For Application Development & Delivery Professionals

            Blog:What Is IT’s Role In Digital Customer Experience Strategies?

                This is a guest post from Anjali Yakkundi, a researcher serving application development & delivery professionals.  Organizations today often take a broad focus on digital customer...

            • For Application Development & Delivery Professionals

              Report:Predictions 2014: Digital Experience Delivery Matures With Smart Investment

              AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

              Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

              • Downloads: 359
            • For Application Development & Delivery Professionals

              Report:Content And Commerce: The Odd Couple Or The Power Couple?

              How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

              Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

              • Downloads: 355
            • For Application Development & Delivery Professionals

              Blog:Four Points To Ponder In A Digitally Disruptive World

              It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

              • For Application Development & Delivery Professionals

                Blog:Content, Commerce, And The Sitecore News

                In-line editing? Check. Personalization? Check. Testing and optimization? Check. As the web content management market matures, functional differentiators have become tougher to find. One of the...

                • For Application Development & Delivery Professionals

                  Report:Refocus The Digital Experience Technology Investment Discussion

                  Business Case: The Digital Experience Delivery Playbook

                  As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

                  • Downloads: 613
                • For Application Development & Delivery Professionals

                  Blog:Drive Customer Experiences With Better Technology

                  The Age of the Customer is upon us and as a result, market leading strategies for mobile, big data, and customer experience are now required to satisfy an increasingly demanding client...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

                    Choosing Between eCommerce And Web Content Management Solutions

                    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

                    • Downloads: 514
                  • For Application Development & Delivery Professionals

                    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

                    Adobe Offers A Leading Combination Of Strategy And Resources

                    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

                    • Downloads: 2466
                  • For Application Development & Delivery Professionals

                    Blog:Forrester’s First Digital Asset Management (DAM) Wave Uncovers A Market In Transition

                    Guest post by Anjali Yakkundi DAM has long been stuck in the shadow of its more mature enterprise content management (ECM) and web content management (WCM) counterparts. But if our inquiry numbers...

                    • For Application Development & Delivery Professionals

                      Blog:The Revival Of Digital Asset Management

                        This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

                      • For Application Development & Delivery Professionals

                        Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

                        Executive Overview: The Digital Experience Delivery Playbook

                        Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

                        • Downloads: 2070
                      • For Application Development & Delivery Professionals

                        Charts & Figures:Multiple Groups Own Digital Experience Technology Budgets

                        Business Case: The Digital Experience Delivery Playbook

                      • For Application Development & Delivery Professionals

                        Charts & Figures:Key Elements Of A Business Technology Business Case

                      • For Application Development & Delivery Professionals

                        Charts & Figures:Example Digital Experience Technology Business Benefits

                      • For Customer Experience Professionals

                        Report:Contextualization

                        Delivering Relevant Experiences In The Multichannel World

                        Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

                        • Downloads: 666