Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton (Carl) runs a global research organization that serves B2C Marketers, B2B Marketers, and Customer Insights Professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. In 2009, he co-founded Forrester's Customer Intelligence research practice. In 2010, Carl assumed responsibility for Forrester's consumer product strategy practice, covering innovation and leading the research efforts behind Forrester's book, Digital Disruption.

Carl occasionally posts his thoughts and opinions on Twitter and on his Forrester blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two startups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

1 result in Reports

  • Carlton A. Doty
  • Email Marketing
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Email Marketing Service Providers, Q4 2009

    Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leaders

    In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack....

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