Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton (Carl) runs a global research organization that serves B2C Marketers, B2B Marketers, and Customer Insights Professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. In 2009, he co-founded Forrester's Customer Intelligence research practice. In 2010, Carl assumed responsibility for Forrester's consumer product strategy practice, covering innovation and leading the research efforts behind Forrester's book, Digital Disruption.

Carl occasionally posts his thoughts and opinions on Twitter and on his Forrester blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two startups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

1 result in Reports

  • Carlton A. Doty
  • Consumer Technographics
  • Customer Intelligence
  • For Customer Insights Professionals

    Report:Social Tools Help Pharma Marketers Build Customer Intelligence

    Why Pharma Should Integrate Social Into The Multichannel Customer View

    The pharmaceutical industry faces significant sales and marketing challenges as many of its blockbuster drugs come off of patent and access to healthcare providers becomes increasingly restricted. In...

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