Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.


Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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3695 results in Blogs

    • For Chief Marketing Officer Professionals

      Blog:Having Faith In Apple Plus Beats

      A media frenzy arose last night when the Financial Times suggested it had word from the inside that Apple is closing in on buying Beats Electronics for $3.2 billion. The immediate response from all...

      • For Customer Insights Professionals

        Blog:Harness The Power Of Customer Context To Deliver Utility

        Last month, we had one of our best Forrester Forums For Marketing Leaders that I've been to, and I've been to all of them. With an on-site audience of nearly 1,000 marketing professionals, I...

        • For Enterprise Architecture Professionals

          Blog:Welcome To The Future Of Data Management

           The demand for data has never been greater.  The expectations are even grander.  On the other hand, what the business wants has never been more ambiguous.   Welcome to the future...

          • For Infrastructure & Operations Professionals

            Blog:Google Glass Helps Enterprise Workers Help Themselves

            Google recently announced an expansion of its Explorer Edition program to anyone in the U.S. — still at $1,500. This doesn't constitute the mass market release of the product; it's an...

            • For Marketing Leadership Professionals

              Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

              Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

              • For Marketing Leadership Professionals

                Blog:The iPad Mini Buzz And The Smartphone/Tablet Divide

                  Since the beginning of the year (with a peak in July, thanks to this Bloomberg article), there have been rumors that Apple would launch an iPad mini with a 7.85-inch display. Speculation is...

                • For Data Insights Professionals

                  Blog:The Data Digest: Do Mobile Phones Make Us More Productive?

                  In the early 1900s, author Kin Hubbard said, “A bee is never as busy as it seems; it’s just that it can’t buzz any slower.” A century later, things haven’t changed much...

                  • For Customer Insights Professionals

                    Blog:The Recent Attribution Technology Acquisitions Don't Surprise Us In The Least

                    On the morning of May 6, 2014, Google announced its intent to acquire Adometry, a leader in the attribution technology space. Later on the same day, AOL announced its intent to acquire Convertro,...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Is There A Future For Bank Branches ?

                      I was recently invited to participate in a panel discussion on the future of banking at the Economic Forum in Poland. The head of retail for a major retail bank predicted that within five years, his...

                      • For Sales Enablement Professionals

                        Blog:Our B2B Marketing Tactics Survey On Revenue Acceleration Has Several Surprises

                          This month, we have been studying the returns from our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey of more than 328 B2B demand management marketers in the US and...

                        • For Enterprise Architecture Professionals

                          Blog:How Will The Data Economy Impact Enterprise Architects?

                          No self-respecting EA professional would enter into planning discussions with business or tech management execs without a solid grasp of the technologies available to the enterprise, right? But what...

                          • For Customer Insights Professionals

                            Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                            On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Tina Moffett, Susan Bidel,...

                            • For Enterprise Architecture Professionals

                              Blog:Cognitive Computing Forum: 7 Things You Need To Know

                              Day one of the first Cognitive Computing Forum in San Jose, hosted by Dataversity, gave a great perspective on the state of cognitive computing; promising, but early.  I am here this week with...

                              • For Application Development & Delivery Professionals

                                Blog:Yup, Facebook At Work Is Real

                                Facebook loves to play and test new things. After a couple of months of rumors, this morning they announced that they're going to play in the enterprise for a while and see if it's fun. And...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:Merchants Will Decide The Fate of Apple's Mobile Wallet

                                  The frenzy over Apple’s formal launch into the digital wallet space has reached a fever pitch. There is no shortage of speculation around the widely anticipated “iWallet” –...

                                  • For Counterintuitive CEO Professionals

                                    Blog:Your Opportunity in the Age of the Customer

                                    The age of the customer is a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers....

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:Forrester’s 2013 US Bank Online Sales Rankings: B Of A Takes The Top Spot For The First Time!

                                      Checking accounts are one of the top selling financial products in the US, and 18% of applicants apply online. To help digital banking teams benchmark their bank websites and plan future...

                                      • For Data Insights Professionals

                                        Blog:The Data Digest: Profiling Creators

                                        Creators sit at the top of Forrester’s Social Technographics® ladder: They are the consumers who write blogs and articles, upload self-created video and music, post photos, and maintain...

                                        • For Marketing Leadership Professionals

                                          Blog:Another Year In Review — Revisiting 2012 Mobile Trends

                                          Every year for the past few years, I've been revisiting our mobile trends predictions. So let’s do it again for the 2012 Mobile Trends post I put together a year ago with my colleague Julie...

                                          • For Security & Risk Professionals

                                            Blog:Containerization Vs. App Wrapping - The Tale Of The Tape

                                            If you have implemented or used either application wrapping or containerization technologies, please COMPLETE THIS SURVEY. Application wrapping versus containerization: Which technology provides...

                                            • For Customer Experience Professionals

                                              Blog:The State Of VoC Programs, 2014

                                              Voice of the customer (VoC) programs play a critical role in improving customer experience. They gather data for customer experience (CX) measurement efforts and uncover insights that help improve...

                                              • For Data Insights Professionals

                                                Blog:Announcing Our Annual Benchmark On The State Of US Consumers And Technology In 2014

                                                As the importance of technology to consumers continues to grow, pretty much anyone working for a company that wants to improve their customer experience needs to understand consumers’...

                                                • For Marketing Leadership Professionals

                                                  Blog:Enter the 2013 Forrester Groundswell Awards!

                                                  [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                                                  • For Infrastructure & Operations Professionals

                                                    Blog:Disaster Recovery Service Providers Demystified

                                                    In a world where failure and downtime are no longer an option, resiliency is an increasingly critical priority. In fact, it was the no. 3 overall infrastructure priority moving into 2014. But how do...

                                                    • For Customer Experience Professionals

                                                      Blog:Is Improving The Customer Experience A Moral Imperative?

                                                      When I ask government employees why improving customer experience (CX) is so important, I often hear a version of the same answer: "It's the right thing to do." But I'm not about to take an...