Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.


Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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9 results in Blogs

  • Srividya Sridharan
  • For Customer Insights Professionals

    Blog:What Is Your Customer Analytics Persona?

    Buy analytics software, hire marketing scientists, and engage analytics consultants. Now wait for the magic of customer analytics to happen. Right? Wrong. Building a successful customer analytics...

    • For Customer Insights Professionals

      Blog:The State Of Customer Analytics 2012

      I’m excited to announce that our new research on how firms use customer analytics was just published today.  The new research reveals some interesting findings: Customer analytics serves...

      • For Customer Insights Professionals

        Blog:Just Published: The Forrester Wave™: Customer Analytics Solutions, Q4 2012

        Customer Intelligence (CI) professionals invest in data-mining, predictive analytics and modeling tools and technologies to make sense of the deluge of data. In the past, they've had to adapt...

        • For Customer Insights Professionals

          Blog:Win, Serve And Retain Customers With 15 Customer Analytics Methods

          Customer analytics takes center stage in the age of the customer for firms trying to understand and predict customer behavior. From descriptive to predictive methods, customer insights (CI)...

          • For Customer Insights Professionals

            Blog:Analytics Democratization Continues As KXEN Finds A New Home

            SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. The terms of the deal are not known. This is an interesting development for both companies and highlights the...

            • For Customer Insights Professionals

              Blog:The Customer Insights Research Team Is Hiring!

              Gone are the days when we have to “sell” the idea of using customer and marketing data to drive better business decisions. The sheer scale and diversity of customer data will provide rich...

              • For Customer Insights Professionals

                Blog:Find Your Insights Silver Lining With The Customer Analytics Playbook

                  The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...

                • For Customer Insights Professionals

                  Blog:Participate In Our TechRadar™ Research On Customer Analysis Methods

                  Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the...

                  • For Customer Insights Professionals

                    Blog:Announcing the 2013 Customer Analytics & Measurement Survey

                    Last year, we published The State of Customer Analytics 2012 (subscription required)  based on the results of our annual customer analytics adoption survey where we uncovered key trends of how...