Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton (Carl) runs a global research organization that serves B2C Marketers, B2B Marketers, and Customer Insights Professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. In 2009, he co-founded Forrester's Customer Intelligence research practice. In 2010, Carl assumed responsibility for Forrester's consumer product strategy practice, covering innovation and leading the research efforts behind Forrester's book, Digital Disruption.

Carl occasionally posts his thoughts and opinions on Twitter and on his Forrester blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two startups and a large marketing services provider.


Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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5 results in Reports

  • Business Technographics
  • Margo Visitacion
  • For Enterprise Architecture Professionals

    Report:Time For Integrated Strategic Planning

    Strategic Plan: The Strategic Planning And Portfolio Playbook

    2015 is bringing the obsession with customer experience to a new level. Business and technology leaders agree that it is among their top goals; however, conflicting priorities and narrow viewpoints...

    • Downloads: 1072
  • For Enterprise Architecture Professionals

    Report:BT Portfolio Management Best Practices Support Agile Delivery

    Processes: The Strategic Planning And Portfolio Playbook

    Forrester reviews and revises this report periodically for continued relevance and accuracy. We are now updating it to reflect our most current survey data on integrated strategic planning and...

    • Downloads: 903
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Collaborative Work Management For The Enterprise

    Serving Customers Requires Tools That Work The Way Users Work

    When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve,...

    • Downloads: 362
  • For Enterprise Architecture Professionals

    Report:Best Practices: Use Portfolio Management To Accelerate Your Mobile Strategy

    Mobile is becoming the most important touchpoint to win, serve, and retain customers. But too many organizations struggle with how to shift mobile execution from one-off projects to become an...

    • Downloads: 102
  • For Enterprise Architecture Professionals

    Report:Strategic Portfolio Management Is Agile

    Vision: The Strategic Planning And Portfolio Playbook

    Agility is now a prerequisite for successful firms and enterprise architecture (EA) professionals delivering on digital strategies. Fast-paced, continuous delivery renders traditional budgeting and...

    • Downloads: 1249