Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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37 results in Reports

  • William Martorelli
  • For Sourcing & Vendor Management Professionals

    Report:Supplier Management Tactics For The Changing Services Ecosystem

    The market for IT services is evolving rapidly, and the tactics that sourcing and vendor management professionals use to select, negotiate, and manage supplier relationships must evolve with it. The...

    • Downloads: 563
  • For Sourcing & Vendor Management Professionals

    Report:Navigate The Limitations Of Public Cloud Agreements And SLAs

    As usage of public cloud models continues to rise, customer attention is turning to governance and administration of cloud-oriented engagements. Because public cloud service-level agreements (SLAs)...

    • Downloads: 279
  • For Sourcing & Vendor Management Professionals

    Report:Align IT Services Metrics With Relationship Goals

    There are almost as many ways to measure service providers as there are service providers themselves. But more is not necessarily better when measuring service partners — as the more that you...

    • Downloads: 767
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 73
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 291
  • For Infrastructure & Operations Professionals

    Report:North American Global Infrastructure Outsourcing Market Overview

    Infrastructure Outsourcers Adapt To The BT Agenda

    As enterprises continue to pursue the BT agenda, various sourcing options continue to be critical to your mission. The 10-year outsourcing contract has largely disappeared, but what has emerged in...

    • Downloads: 158
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 416
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 500
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 270
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 273
  • For Sourcing & Vendor Management Professionals

    Report:Key Leverage Points In Applications Outsourcing Negotiations

    Use These Tactics To Improve Your Understanding Of Important Suppliers

    Sourcing and vendor management (SVM) professionals face a challenge when dealing with their applications outsourcing suppliers. On one hand, they are under pressure from CIOs and other executives to...

    • Downloads: 184
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Applications Outsourcing Services, Q1 2014

    IBM Leads A Mature And Capable Supplier Set

    Amidst a panoply of potential threats, including insourcing pressures, rising costs, the growing threat of domestic US-based alternatives, and the potential impact of immigration reform, India-based...

    • Downloads: 581
  • For Sourcing & Vendor Management Professionals

    Report:Match Service Provider Governance With Market Realities

    Capability Assessment: The Services Sourcing Playbook

    Internal IT requirements and the market for external services are in a state of constant evolution. Linking the needs of a unique and complex IT environment with external market offerings has been a...

    • Downloads: 362
  • For Sourcing & Vendor Management Professionals

    Report:Demand Innovation From Your Workplace Services Supplier

    Invest In Innovation Governance To Overcome Suppliers' Hesitancy

    Forrester interviewed 40 customer references across 14 suppliers as part of the 2013 Forrester Wave™ evaluations of workplace services providers. Customers had nearly uniform praise for the...

    • Downloads: 146
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global Workplace Services, Q1 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 567
  • For CIO Professionals

    Report:Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Seldom have tech managers had it so easy in building a compelling value proposition as they do with cloud technologies. If anything, expectations for cloud's impact on costs have expanded beyond...

    • Downloads: 2488
  • For Sourcing & Vendor Management Professionals

    Report:Navigating Domestic Sourcing Alternatives — A New Requirement In A Digital Age

    A Small But Essential Dimension Of Global Sourcing Emerges

    Budget pressures have spurred significant growth for offshore services during recent years, to the point where applications development and maintenance has become synonymous with "offshoring."...

    • Downloads: 146
  • For Sourcing & Vendor Management Professionals

    Report:Automate Your Performance Management Activities

    Performance Management: The Services Sourcing Playbook

    Performance management is one of the most essential aspects of services governance, yet also one of the most challenging. It consists essentially of tracking vendor performance against established...

    • Downloads: 678
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 172
  • For CIO Professionals

    Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

    Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

    • Downloads: 591
  • For CIO Professionals

    Report:On-Premises Infrastructure Costs Analysis Tool

    Economic considerations are the true decision criteria for your technology management. Cloud changes the economics, but it's not just about saving money. It's about optimizing the value derived from...

    • Downloads: 35
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Global Infrastructure Outsourcing, Q1 2015

    The Global Infrastructure Outsourcing Providers That Matter Most And How They Stack Up

    Given companies' shift in business focus from cost reduction to growth in revenues and improving the customer experience, infrastructure outsourcing services have become an important part of...

    • Downloads: 243
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Sourcing Models Dictate Sourcing Strategy

    The Diversity Of Solutions Poses New Challenges For SVM Professionals

    Anxious to take advantage of the rapid growth rates associated with cloud services, technology services vendors have developed a host of new solutions. These include pure infrastructure-as-a-service...

    • Downloads: 540
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 498
  • For Sourcing & Vendor Management Professionals

    Report:Consider Domestic Sourcing Alternatives For Systems Of Engagement

    Domestic Alternatives Gain Credibility In The Age Of The Customer

    Using offshore resources for delivery of business technology (BT) services has entered a new phase — one in which clients no longer assume that that should send "more" work offshore, but...

    • Downloads: 105