Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves B2B Marketing Professionals as well as Customer Insights (CI) Professionals. He began his Forrester tenure in 2006 as a senior analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.

In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two startups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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35 results in Reports

  • William Martorelli
  • For Sourcing & Vendor Management Professionals

    Report:Managed Hosting: Still Relevant Despite Cloud's Rise

    Managed Hosting Remains A Viable Alternative Or Complement To The Cloud

    If you've been reading the press, you could be forgiven for assuming that enterprise-class managed hosting would have transitioned entirely to the cloud by now. Yet the pace of managed hosting's...

    • Downloads: 555
  • For Sourcing & Vendor Management Professionals

    Report:Demand Innovation From Your Workplace Services Supplier

    Invest In Innovation Governance To Overcome Suppliers' Hesitancy

    Forrester interviewed 40 customer references across 14 suppliers as part of the 2013 Forrester Wave™ evaluations of workplace services providers. Customers had nearly uniform praise for the...

    • Downloads: 154
  • For Sourcing & Vendor Management Professionals

    Report:Master Multimodel Services Sourcing For Improved Business Outcomes

    In the age of the customer, enterprises cannot simply follow the same old outsourcing template and expect success. This is particularly true when it comes to the selection, governance, and management...

    • Downloads: 180
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 129
  • For Sourcing & Vendor Management Professionals

    Report:Addressing Key Obstacles In Setting Cloud Deals

    Avoid Frustration By Changing Your Expectations For Cloud Providers

    Forrester clients are often anxious to access the rapid provisioning and flexibility promised by providers of cloud technologies, but they too often languish in lengthy legal- and...

    • Downloads: 323
  • For Sourcing & Vendor Management Professionals

    Report:Services Transitioning Review Checklist

    In today's highly mature outsourcing market, many customers have already outsourced, resulting in fewer pure greenfield opportunities — transitioning between suppliers is increasingly a vector...

    • Downloads: 35
  • For Sourcing & Vendor Management Professionals

    Report:Navigate The Limitations Of Public Cloud Agreements And SLAs

    As usage of public cloud models continues to rise, customer attention is turning to governance and administration of cloud-oriented engagements. Because public cloud service-level agreements (SLAs)...

    • Downloads: 294
  • For Sourcing & Vendor Management Professionals

    Report:Services Contract Review Checklist

    This contract review checklist is designed to be used by clients who are entering into new contracts or refining existing contracts. It covers 10 major categories of contract terms and provides...

    • Downloads: 50
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Sourcing Models Dictate Sourcing Strategy

    The Diversity Of Solutions Poses New Challenges For SVM Professionals

    Anxious to take advantage of the rapid growth rates associated with cloud services, technology services vendors have developed a host of new solutions. These include pure infrastructure-as-a-service...

    • Downloads: 565
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 452
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are moving to cloud for more and more mission-critical areas of their business: CRM, HR, collaboration, even IT applications and ERP. But for many organizations, cloud sourcing and cloud...

    • Downloads: 172
  • For Sourcing & Vendor Management Professionals

    Report:Navigating Domestic Sourcing Alternatives — A New Requirement In A Digital Age

    A Small But Essential Dimension Of Global Sourcing Emerges

    Budget pressures have spurred significant growth for offshore services during recent years, to the point where applications development and maintenance has become synonymous with "offshoring."...

    • Downloads: 176
  • For Infrastructure & Operations Professionals

    Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

    Do You Need To Rethink Your Sourcing Strategy In 2015?

    The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

    • Downloads: 251
  • For Infrastructure & Operations Professionals

    Report:Brief: Cloud Broker Solutions Emerge But Remain Fragmented

    You Know You Need To Be One, But What Does It Mean?

    With infrastructure and operations' reinvigorated cloud governance approach comes the promise of cloud brokering. But cloud brokering functions range from governance, chargeback/showback, service...

    • Downloads: 109
  • For Infrastructure & Operations Professionals

    Report:Organize The Chaos Of Cloud With A Realistic And Effective Strategy

    Continuous Improvement: The Cloud Computing Playbook For 2015

    Developing a realistic and achievable cloud strategy is far from easy. Organizations can't always start at square one when creating a cloud strategy, since most already make use of cloud in a variety...

    • Downloads: 162
  • For Sourcing & Vendor Management Professionals

    Report:Linking IT Services Activities To Business Value

    Linking IT services engagements, including outsourcing relationships, directly to any type of business value other than cost savings remains a challenge. However, it is a challenge sourcing and...

    • Downloads: 524
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: Global Infrastructure Outsourcing, Q1 2015

    The Global Infrastructure Outsourcing Providers That Matter Most And How They Stack Up

    Given companies' shift in business focus from cost reduction to growth in revenues and improving the customer experience, infrastructure outsourcing services have become an important part of...

    • Downloads: 501
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Successfully Across Multiple Models

    A New Requirement In The Age Of The Customer

    The days of the monolithic, all-encompassing IT outsourcing megadeal are over. In the age of the customer, enterprises need to access new application services that address the full range of...

    • Downloads: 302
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: North American Workplace Services, Q2 2013

    Evaluating Leading Providers Amidst A Category Redefinition

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 532
  • For Sourcing & Vendor Management Professionals

    Report:Key Steps In Transitioning IT Services Engagements

    Outsourcing Transitions Are Becoming More Common — You Need To Prepare

    IT services customers are increasingly realizing that outsourcing engagements are not permanent, but are instead subject to economic, political, and relational pressures that may make them untenable...

    • Downloads: 307
  • For Infrastructure & Operations Professionals

    Report:North American Global Infrastructure Outsourcing Market Overview

    Infrastructure Outsourcers Adapt To The BT Agenda

    As enterprises continue to pursue the BT agenda, various sourcing options continue to be critical to your mission. The 10-year outsourcing contract has largely disappeared, but what has emerged in...

    • Downloads: 238
  • For CIO Professionals

    Report:On-Premises Infrastructure Costs Analysis Tool

    Economic considerations are the true decision criteria for your technology management. Cloud changes the economics, but it's not just about saving money. It's about optimizing the value derived from...

    • Downloads: 36
  • For Sourcing & Vendor Management Professionals

    Report:Achieve Innovation With Multimodel Sourcing

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

    • Downloads: 33
  • For Sourcing & Vendor Management Professionals

    Report:Consider Domestic Sourcing Alternatives For Systems Of Engagement

    Domestic Alternatives Gain Credibility In The Age Of The Customer

    Using offshore resources for delivery of business technology (BT) services has entered a new phase — one in which clients no longer assume that that should send "more" work offshore, but...

    • Downloads: 115
  • For Infrastructure & Operations Professionals

    Report:Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Seldom have tech managers had it so easy in building a compelling value proposition as they do with cloud technologies. If anything, expectations for cloud's impact on costs have expanded beyond...

    • Downloads: 2753