Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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25 results in Reports

  • Glenn O'Donnell
  • For Infrastructure & Operations Professionals

    Report:Assess Your IT Infrastructure Maturity

    Even though spending on server, storage, network, and facilities infrastructure consumes 50% of budgets, IT infrastructure and operations (I&O) leaders struggle to answer two critical questions: 1)...

    • Downloads: 651
  • For Infrastructure & Operations Professionals

    Report:Assess Your Service Management And Automation Maturity

    Assessment Framework: The Service Management And Automation Playbook

    This report introduces Forrester's solution for IT infrastructure and operations (I&O) leaders to assess the maturity of their service management and automation (SMA) program. This is important,...

    • Downloads: 756
  • For Infrastructure & Operations Professionals

    Report:Turn Big Data Inward With IT Analytics

    The Future Of Service Monitoring And Management

    Your business is complex. Big data promises to manage this complexity to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage...

    • Downloads: 1318
  • For Infrastructure & Operations Professionals

    Report:Forrester's IT Infrastructure Maturity Assessment

    Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...

    • Downloads: 80
  • For Infrastructure & Operations Professionals

    Report:Instill A Systems Engineering Culture Across Dev And Ops

    A Deep Dive Into Highly Effective DevOps Habit No. 5

    IT applications have a high tendency to become entropic — they easily become unreliable, inflexible, and cost far too much to maintain. Thus, infrastructure and operations (i.e., Ops)...

    • Downloads: 324
  • For Application Development & Delivery Professionals

    Report:More Engineering, Less Dogma: The Path Toward Continuous Delivery Of Business Value

    Continuous delivery of business value has moved from dream to competitive differentiator to table stakes for organizations like Amazon.com, Etsy, and Google. The vast majority of other organizations,...

    • Downloads: 437
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down IBM Pulse 2014

    IBM's Overarching Cloud Strategy Is One Based On Open Standards

    Last week's annual IBM Pulse 2014 drew 11,000 tech management professionals, partners, and IBM folks to Las Vegas, where the company informed all participants about bold moves it's making around...

    • Downloads: 242
  • For Infrastructure & Operations Professionals

    Report:Establish Common Values And Awareness Across A Common Dev And Ops Community

    Continuous Improvement: The Cloud Computing Playbook

    The seven habits of highly effective DevOps cast an overarching strategy for achieving business value based on the principles of the movement known as DevOps. This report delves deeper into the most...

    • Downloads: 312
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Breaking Down VMworld 2013

    VMware Delivers A Strong SDDC Message, An Incremental Cloud Story, And A Relatively Weak End User Computing Message

    Is the traditional data center about to be disrupted by the cloud? Not if VMware can help it. Last week's annual VMworld conference in San Francisco drew over 20,000 infrastructure and operations...

    • Downloads: 275
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 1440
  • For Infrastructure & Operations Professionals

    Report:Drive Service Management Adjustments With Peer Comparisons

    This report outlines Forrester's solution to benchmark your service management and automation (SMA) initiative. To understand the current state and future of SMA, Forrester partnered with the USA...

    • Downloads: 1540
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 243
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 199
  • For Application Development & Delivery Professionals

    Report:Navigate The Modern Application Delivery Landscape

    Landscape: The Modern Application Delivery Playbook

    Amplified customer expectations in the age of the customer and the intensified competition they bring are accelerating the pace of modern application delivery. Process and organizational changes...

    • Downloads: 517
  • For Infrastructure & Operations Professionals

    Report:Evolve Your Operations Center For True Service Management

    The operational hub of any well-run and complex organization is a strong operations center. In IT infrastructure and operations (I&O), this function is often fragmented into pockets that tend to be...

    • Downloads: 469
  • For Infrastructure & Operations Professionals

    Report:Optimize IT Infrastructure Around Key Workloads

    The inside-out approach of engineers focused on technology for its own sake must stop: Your business cares about outcomes and holistic services, not server, storage, and network technologies. For too...

    • Downloads: 867
  • For Application Development & Delivery Professionals

    Report:The Eight Tenets Of Faster Application Delivery

    Road Map: The Modern Application Delivery Playbook

    Faster application delivery enables competitive differentiation. Applications have become the means by which organizations attract customers and deliver value; better applications, delivered faster,...

    • Downloads: 700
  • For Infrastructure & Operations Professionals

    Report:Service Design Is Your New Approach To Infrastructure

    Vision: The Infrastructure Transformation Playbook

    Insular infrastructure development became counterproductive years ago, but now it is intolerable because service complexity and customer expectations have exploded. Thus, infrastructure and...

    • Downloads: 144
  • For Infrastructure & Operations Professionals

    Report:Ten Essential Change Management Actions

    Change Management Will Destroy You Or Save You — You Decide!

    Businesses rely on technology more than ever to better connect with their customers, make real-time decisions, and react to competition. Business leaders must adapt to frequent changes, and thus...

    • Downloads: 461
  • For Infrastructure & Operations Professionals

    Report:Top Technologies For The Infrastructure & Operations BT Agenda

    Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

    • Downloads: 101
  • For Infrastructure & Operations Professionals

    Report:Jumpstart Continuous Infrastructure Improvement With Six Best Practices

    Continuous Improvement: The Infrastructure Transformation Playbook

    Under constant pressure to meet growing business demands and expectations, enterprise technology management departments prioritize consolidation initiatives and seize the opportunity to try out new...

    • Downloads: 306
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of IT Service Management: 2012 To 2013

    Forrester Research, in conjunction with itSMF-USA, conducted its second annual survey to understand the state of IT service management (ITSM) in 2012 and its direction in 2013 — a critical...

    • Downloads: 1071
  • For Infrastructure & Operations Professionals

    Report:Deliver Technology Services Faster, Cheaper, And Better

    Executive Overview: The Service Management And Automation Playbook

    Your business cares about outcomes, not technologies. Thus, it isn't enough to empower your developers and workers with the latest cloud, mobile, and analytics technologies. You must also invest in...

    • Downloads: 1044
  • For Infrastructure & Operations Professionals

    Report:Revive Your IT Management Software Portfolio

    Operational management tools have been used for well over a decade, but assembling them is like assembling a jumble of jigsaw puzzle pieces, and the value of these tools remains ambiguous. Much of...

    • Downloads: 335
  • For Infrastructure & Operations Professionals

    Report:Balance Disciplined Service Management And Automation With Flexibility

    Policy And Procedures: The Service Management And Automation Playbook

    This report outlines the policies and procedures IT infrastructure and operations (I&O) leaders and their teams should follow to effectively govern their service management and automation (SMA)...

    • Downloads: 492