Carlton A. Doty

VP, Group Director serving Customer Insights PROFESSIONALS

Carlton leads the research organization that serves Marketing Leadership (ML) professionals as well as Customer Insights (CI) professionals. He began his Forrester tenure in 2006 as a Senior Analyst specializing in digital channels, emerging products, and enterprise technology in healthcare. Later, he was a founding member of Forrester's CI practice in 2009. He also led Forrester's consumer product strategy practice, where he managed a team of analysts that focused on innovation and digital disruption.


In addition to leading his global research team at Forrester, Carl posts his thoughts and opinions on Twitter and on his blog.

Previous Work Experience

Prior to joining Forrester, Carlton spent nine years as an IT and eBusiness leader in the health insurance industry. He also has experience with two start-ups and a large marketing services provider.

Education

Carlton holds a B.S. in civil engineering management from the University of Vermont.

Research Coverage

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6 results in Reports

  • Glenn O'Donnell
  • Past 12 months
  • For Infrastructure & Operations Professionals

    Report:Establish Common Values And Awareness Across A Common Dev And Ops Community

    Continuous Improvement: The Cloud Computing Playbook

    The seven habits of highly effective DevOps cast an overarching strategy for achieving business value based on the principles of the movement known as DevOps. This report delves deeper into the most...

    • Downloads: 316
  • For Infrastructure & Operations Professionals

    Report:Top Technologies For The Infrastructure & Operations BT Agenda

    Your company's only route to sustainable competitive advantage is to deliver a superior customer experience. Because your customers, channels, competitors, and coveted talent are digital, your...

    • Downloads: 108
  • For CIO Professionals

    Report:Brief: Four DevOps Plays Focus On Digital Agility

    The US Digital Services Playbook Series

    In August 2014, the White House announced the creation of the US Digital Service, which promptly released the US Digital Services Playbook. This playbook, which spans the fields of customer...

    • Downloads: 248
  • For Infrastructure & Operations Professionals

    Report:Drive Infrastructure Transformation With Service Design

    Executive Overview: The Infrastructure Transformation Playbook

    As your firm invests more in business technology (BT) that helps win, serve, and retain customers, the entire technology management organization must concentrate on driving innovation. The...

    • Downloads: 199
  • For Application Development & Delivery Professionals

    Report:The Eight Tenets Of Faster Application Delivery

    Road Map: The Modern Application Delivery Playbook

    Faster application delivery enables competitive differentiation. Applications have become the means by which organizations attract customers and deliver value; better applications, delivered faster,...

    • Downloads: 703
  • For Infrastructure & Operations Professionals

    Report:Service Design Is Your New Approach To Infrastructure

    Vision: The Infrastructure Transformation Playbook

    Insular infrastructure development became counterproductive years ago, but now it is intolerable because service complexity and customer expectations have exploded. Thus, infrastructure and...

    • Downloads: 150