Carlton A.  Doty

Carlton A. Doty

VP, Emerging Technology Rsrch Serving Customer Insights Professionals

Carl leads Forrester’s global research in emerging technologies. He helps Forrester clients assess disruptive technologies and evaluate new ventures that drive business innovation. Prior to this role, Carl founded Forrester’s customer insights practice and led a global research organization that helped B2C and B2B marketers select and implement marketing technologies and services. Earlier in his tenure, Carl managed Forrester's consumer product strategy practice, where he led a research agenda on product innovation that spawned Forrester's book, Digital Disruption. He began his Forrester career in 2006 as an analyst covering digital channels, healthcare technology, and consumer-directed health plans.

Previous Work Experience

Prior to joining Forrester, Carl spent a decade in IT, implementing digital portals and applications for a large regional health insurer to improve customer and partner experiences. He also worked in two early-stage startups, and served as vice president of consulting at a global marketing services provider.

Education

Carl attended Tulane University as an NROTC Midshipman and holds a B.S. in civil engineering management from the University of Vermont.

Carlton A. Doty

VP, Emerging Technology Rsrch Serving Customer Insights Professionals

Carl leads Forrester’s global research in emerging technologies. He helps Forrester clients assess disruptive technologies and evaluate new ventures that drive business innovation. Prior to this role, Carl founded Forrester’s customer insights practice and led a global research organization that helped B2C and B2B marketers select and implement marketing technologies and services. Earlier in his tenure, Carl managed Forrester's consumer product strategy practice, where he led a research agenda on product innovation that spawned Forrester's book, Digital Disruption. He began his Forrester career in 2006 as an analyst covering digital channels, healthcare technology, and consumer-directed health plans.

Previous Work Experience

Prior to joining Forrester, Carl spent a decade in IT, implementing digital portals and applications for a large regional health insurer to improve customer and partner experiences. He also worked in two early-stage startups, and served as vice president of consulting at a global marketing services provider.

Education

Carl attended Tulane University as an NROTC Midshipman and holds a B.S. in civil engineering management from the University of Vermont.

Carlton A. Doty's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: Forrester Infographic: Get Smart In Tech Markets Before Investing In Startups

    August 27, 2019Carlton A. Doty, Christian Austin

    Emerging technology markets are teeming with innovative startups, which could pose either an existential threat or an opportunity to grow your business. To secure new competitive advantages, many firms make corporate investments in startups — but this comes with potentially high risks. Read this report to understand the benefits and the pitfalls of standing up a corporate venture capital function to drive innovation.

  • For CIO Professionals

    REPORT: New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers

    January 23, 2019Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR implementations are often expensive and underwhelming. Looking at successful use cases across industries, they seem very disparate at first glance. However, Forrester has identified four benefits unique to XR. This report outlines how CIOs can test their use case against these benefits to see if XR is a viable solution and gives a snapshot of XR players.

  • For B2C Marketing Professionals

    REPORT: The Power Of Customer Context

    December 14, 2018 Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions with individual customers. Brands that seize this potential are assembling enterprise marketing technology ecosystems that Forrester calls contextual marketing engines to create highly engaging environments that drive business growth. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; this version was revised with new data.

  • For CIO Professionals

    REPORT: Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019

    November 6, 2018Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning, edge computing, and distributed ledger technology. But as standalone technologies, they're practically useless unless applied to industries and use cases that drive economic and customer value. The five predictions in this report show how venture capital investments in emerging tech markets will recalibrate in the coming year, driving innovation in four key industries.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Additive Manufacturing

    Additive Manufacturing Transforms The Products We Use Daily

    October 15, 2018Carlton A. Doty

    Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to enter and disrupt markets. CIOs and business technology leaders should read this brief to understand how to gain competitive advantage through additive methods.

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