Carlton A.  Doty

Carlton A. Doty

VP, Emerging Technology Rsrch

Carl leads Forrester’s global research in emerging technologies. He helps Forrester clients assess disruptive technologies and evaluate new ventures that drive business innovation. Prior to this role, Carl founded Forrester’s customer insights practice and led a global research organization that helped B2C and B2B marketers select and implement marketing technologies and services. Earlier in his tenure, Carl managed Forrester's consumer product strategy practice, where he led a research agenda on product innovation that spawned Forrester's book, Digital Disruption. He began his Forrester career in 2006 as an analyst covering digital channels, healthcare technology, and consumer-directed health plans.

Previous Work Experience

Prior to joining Forrester, Carl spent a decade in IT, implementing digital portals and applications for a large regional health insurer to improve customer and partner experiences. He also worked in two early-stage startups, and served as vice president of consulting at a global marketing services provider.

Education

Carl attended Tulane University as an NROTC Midshipman and holds a B.S. in civil engineering management from the University of Vermont.

Carlton A. Doty

VP, Emerging Technology Rsrch

Carl leads Forrester’s global research in emerging technologies. He helps Forrester clients assess disruptive technologies and evaluate new ventures that drive business innovation. Prior to this role, Carl founded Forrester’s customer insights practice and led a global research organization that helped B2C and B2B marketers select and implement marketing technologies and services. Earlier in his tenure, Carl managed Forrester's consumer product strategy practice, where he led a research agenda on product innovation that spawned Forrester's book, Digital Disruption. He began his Forrester career in 2006 as an analyst covering digital channels, healthcare technology, and consumer-directed health plans.

Previous Work Experience

Prior to joining Forrester, Carl spent a decade in IT, implementing digital portals and applications for a large regional health insurer to improve customer and partner experiences. He also worked in two early-stage startups, and served as vice president of consulting at a global marketing services provider.

Education

Carl attended Tulane University as an NROTC Midshipman and holds a B.S. in civil engineering management from the University of Vermont.

Carlton A. Doty's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    July 18, 2018Carlton A. Doty, Christian Austin

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to drive themselves has overcome major hurdles in viability and cost, making autonomous vehicles (AVs) a reality on today's roads. AVs will transform the way we transport goods and people from point A to B. This report highlights the companies that seek to deploy self-driving vehicles and the diverse business models they will employ to stake their claim in the AV market.

  • For CIO Professionals

    REPORT: New Tech: 3D Printing, Q3 2018

    Forrester's Landscape Overview Of 38 3D Printer Providers

    July 18, 2018Carlton A. Doty, Annika Gunderson

    Advancements in 3D printing stand poised to revolutionize the way mass-produced products are designed and made. With this technology, product makers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to drive disruption. Business leaders at manufacturing companies should use this review of 38 3D printing vendors to understand the capabilities within the 3D printing market segments and inform their technology strategies.

  • For B2B Marketing Professionals

    REPORT: New Tech: B2B Social Selling Tools, Q1 2018

    Forrester's Landscape Overview Of 18 B2B Social Selling Providers

    February 6, 2018 Mary Shea, Jacob Milender, Carlton A. Doty

    With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B social selling market. Marketing and sales leaders should use it to better understand these vendors' capabilities within major market segments and subsegments and to inform their strategies as they modernize their sales technology stack.

  • For B2C Marketing Professionals

    REPORT: The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook

    December 1, 2017 Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of real-time, two-way, insight-driven interactions with individual customers. Brands that seize this potential are assembling enterprise marketing technology ecosystems that Forrester calls contextual marketing engines to create highly engaging environments that drive business growth. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; this version was revised with new data points.

  • For CIO Professionals

    REPORT: Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport

    July 20, 2017 Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We instead uncover the downstream impact of widespread automation in transportation, whose ripple effects go beyond the debatable future of personal vehicles to span government, media, shipping, insurance, data security, and everything in between. CIOs: Learn how and when these changes will unfold to prepare your business for the challenges and opportunities ahead.

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