Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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  • CIO
  • Enterprise Mobility
  • Ted Schadler
  • For CIO Professionals

    Report:2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

    • Downloads: 1408
  • For CIO Professionals

    Report:Office 2013: A Breakthrough In Productivity

    Highly Integrated With A Risk Of Lock-In

    Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

    • Downloads: 609
  • For CIO Professionals

    Report:CIOs: Organize For Mobile Success

    Build And Support IDEA Teams To Drive Mobile Moments

    Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

    • Downloads: 260
  • For CIO Professionals

    Charts & Figures:Mobile Devices Create An App Gap That Employees Fill With Bring-Your-Own Apps

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

  • For CIO Professionals

    Charts & Figures:The Multidevice Application List Has A Very Long Tail

    More BYOD, More Devices, More Mobility, More Apple

  • For CIO Professionals

    Report:Wanted: Mobile Engagement Providers

    Tools And Technology: The CIO's Mobile Engagement Playbook

    Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a...

    • Downloads: 720
  • For CIO Professionals

    Charts & Figures:BYOD Touches At Least 258 Million Workers Globally

    More BYOD, More Devices, More Mobility, More Apple

  • For CIO Professionals

    Charts & Figures:Workforce Personas Are A Valuable Communications And Planning Tool

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

  • For CIO Professionals

    Report:Seven Mobile Engagement Pitfalls To Avoid

    And Seven Mobile-First Alternatives That Are Better

    Great mobile experiences are built on systems of engagement, and that means spending money on new engagement technology. Mobile apps have the thorny problem of needing to work spectacularly and...

    • Downloads: 476
  • For CIO Professionals

    Report:Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile...

    • Downloads: 497
  • For CIO Professionals

    Report:Great Mobile Experiences Are Built On Systems Of Engagement

    Vision: The CIO's Mobile Engagement Playbook

    By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT...

    • Downloads: 1073
  • For CIO Professionals

    Charts & Figures:Systems Of Engagement Touch People And Products

  • For CIO Professionals

    Report:Re-Engineer Your Business For Mobile Moments

    Embrace The IDEA Cycle: Identify, Design, Engineer, Analyze

    The mobile mind shift is the expectation that your customer can get what she wants in her immediate context and moments of need. This shift means the battle for your customer's attention will be...

    • Downloads: 572
  • For CIO Professionals

    Report:How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

    Continuous Improvement: The CIO's Mobile Engagement Playbook

    Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

    • Downloads: 342
  • For CIO Professionals

    Report:Mastering The Business Tablet Landscape

    Landscape: The CIO's Mobile Engagement Playbook

    Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

    • Downloads: 838
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 573
  • For CIO Professionals

    Charts & Figures:Apple And Microsoft Will Battle For Your Employees

    More BYOD, More Devices, More Mobility, More Apple

  • For CIO Professionals

    Charts & Figures:Mobile Devices Mean Anytime, Anywhere Workers

  • For CIO Professionals

    Report:Executive Overview: The CIO's Mobile Engagement Playbook

    Executive Overview: The CIO's Mobile Engagement Playbook

    CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

    • Downloads: 865
  • For CIO Professionals

    Charts & Figures:Meet Your Workforce Personas

  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 166
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 1125
  • For CIO Professionals

    Report:Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

    Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help

    On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

    • Downloads: 148