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- eBusiness & Channel Strategy (28)
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For Marketing Leadership Professionals
Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...
- Downloads: 15
For CMO Professionals
Technographics® TRUE Brand Compass: Big-Box Retail
Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...
- Downloads: 281
For Application Development & Delivery Professionals
Report:Brief: CPG's Digital Future
How CPG Brands Will Adapt To Digital Disruption
Consumer packaged goods (CPG) brands face intense threats from an accelerating rate of new product introduction and the erosion of brand loyalty. They also face grueling competition in a race to...
- Downloads: 145
For Customer Insights Professionals
Tools And Technology: The Customer Loyalty Playbook
Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...
- Downloads: 2699