Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a Shop.org survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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  • Kyle McNabb
  • For eBusiness & Channel Strategy Professionals

    Report:The eBusiness Professional's Blueprint For Strategy In The Age Of The Customer

    Four Imperatives To Establish New Competitive Advantage

    Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

    • Downloads: 323
  • For Application Development & Delivery Professionals

    Blog:Common Mistakes In The Era Of Digital Disruption

    “Yep, we’re doing it wrong.” That’s what one front office development leader who attended our Digital Disruption Summits and Forums in London and Orlando told us after hearing...

    • For Application Development & Delivery Professionals

      Blog:Delivering A Unified Digital Experience

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      • For Application Development & Delivery Professionals

        Blog:Q&A With Greg Swimer, VP IT, Business Intelligence, Unilever

        In advance of next week’s Forrester’s European Business Technology Forums in London on June 10 and 11, we had an opportunity to speak with Greg Swimer about information management and how...

        • For Application Development & Delivery Professionals

          Blog:Want To Learn How To Embrace, Lead, And Deliver Digital Disruption? Join Us This Fall

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          • For CMO Professionals

            Report:The CMO's Blueprint For Strategy In The Age Of The Customer

            Four Imperatives To Establish New Competitive Advantage

            Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

            • Downloads: 448
          • For Chief Information Officer Professionals

            Blog:Top Technologies For Your BT Agenda

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            • For CIO Professionals

              Report:The CIO's Blueprint For Strategy In The Age Of The Customer

              Four Imperatives To Establish New Competitive Advantage

              Your customers, empowered by technology, can leave at any moment. To retain their loyalty, companies like Hilton Worldwide and The Home Depot plan to spend hundreds of millions of dollars to redefine...

              • Downloads: 448
            • For Application Development & Delivery Professionals

              Blog:Get Bullish On Software: Three Data Points From Our Business And Software Decision-Maker Surveys

              I’m bullish on software — specifically design and engineering — and I’m starting to see that many of today’s business leaders share that opinion as they come to terms...

              • For Application Development & Delivery Professionals

                Blog:Digital Disruption: What Software Dev & Delivery Competencies Matter?

                The team and I have been testing a hypothesis for the past year while meeting with business and IT leaders in large enterprises, agencies, and smaller firms, and I'd like your input. My...

                • For Technology Management Professionals

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                  • For CIO Professionals

                    Report:Top Technologies For Your BT Agenda

                    Tools And Technology: The Business Technology Agenda Playbook

                    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

                    • Downloads: 496
                  • For Application Development & Delivery Professionals

                    Blog:Three More Things I'd Tell Your CIO

                    Last December, I published three things I'd tell your CIO. Since then, I've spent time with dozens and dozens of sourcing and vendor management professionals, CIOs, and leaders of application...

                    • For Chief Information Officer Professionals

                      Blog:Saying CX Is A Priority Is Easy. Following Through On It Is Tough.

                      Any executive can say they place great priority on customer experience (CX). In fact, 74% of executives state their top 2015 priority is improving CX. And if you’re a Forrester client, you...