Carrie Johnson

VP, Group Director serving eBusiness & Channel Strategy PROFESSIONALS

Carrie serves eBusiness & Channel Strategy Professionals and leads a team that helps these professionals in the retail, financial services, travel, and healthcare industries optimize sales and service strategies across channels. Carrie's current research focuses on online and multichannel retailing.

Prior to this position, Carrie spent eight years at Forrester researching the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies. In this role, Carrie authored many key Forrester reports, including Forrester's annual eCommerce forecast. In addition, since 2002, Carrie has authored or led the research effort for "The State of Retailing Online," a survey conducted by Forrester Research.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.


Carrie is a magna cum laude graduate of Bowdoin College.

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6 results in Reports

  • Carrie Johnson
  • Management & Organization
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: Staffing And Hiring For eBusiness

    eBusiness Leaders Who Struggle To Fill Open Jobs Can't Settle For Mediocrity

    Unemployment plagues the US, yet eBusiness and channel strategy professionals face a counterintuitive problem — hiring. They struggle to fill customer experience, IT, and business analyst...

    • Downloads: 525
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: eBusiness Teams Reorganize

    Teams Shift Into More "Ideal" Structures But Still Struggle For Internal Support

    Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most...

    • Downloads: 916
  • For eBusiness & Channel Strategy Professionals

    Report:Building Best-In-Class eBusiness Teams

    eBusiness leaders' biggest challenge lies in facing the tension between forming strong teams while also building a channel to evangelize the corporate brand and grow sales — all while managing...

    • Downloads: 730
  • For eBusiness & Channel Strategy Professionals

    Report:Common Challenges In Hiring For eBusiness

    The Optimal Mix Of Business And Technology Skills Is Elusive

    How should I organize my eBusiness team? This is one of the top three questions we hear from our eBusiness and channel strategy clients. To help answer that question we recently surveyed our...

    • Downloads: 304
  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Managers' 2008 Budget Outlook

    Results Of Our eBusiness, Channel And Product Management Panel

    Forrester recently surveyed 131 current members of our eBusiness, Channel And Product Management Research Panel to examine their 2008 online budgets and their thoughts on the economy. Our panelists...

    • Downloads: 261
  • For eBusiness & Channel Strategy Professionals

    Report:Organizing For eBusiness: Panel Study Results

    Forrester recently surveyed current clients and prospects within our eBusiness, channel and product management research panel to examine organizational models and structures. Our panelists include...

    • Downloads: 225