Carrie Johnson

SVP, Research serving eBusiness & Channel Strategy PROFESSIONALS

As SVP, Research, Carrie leads a global research organization responsible for creating powerful ideas and objective, courageous, and relevant content that helps Forrester’s clients win, serve, and retain customers.

Prior to this role, Carrie held various research positions in Forrester's research organization over the past 18 years, most recently as a Group Director for the eBusiness & Channel Strategy and B2B Marketing Roles. As an analyst before that, Carrie researched the dynamics and growth of online retailing. In this role, she analyzed consumers' adoption of eCommerce, their multichannel behavior, and how retailers optimize sales to those consumers with key technologies and strategies.

Previous Work Experience

Carrie's background prior to Forrester includes work at the Harvard Business School, where she wrote case studies on Barnes & Noble, Frontgate, PlanetAll, QVC, Streamline, and TV Guide.

Carrie has appeared on NBC Nightly News, CNBC, and CNNfn to speak about online retail trends and react to various retail news events. She has also been quoted in various newspapers, including The Wall Street Journal, The New York Times, USA Today, and The Boston Globe.

Education

Carrie is a magna cum laude graduate of Bowdoin College.

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2 results in Reports

  • Carrie Johnson
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  • For eBusiness & Channel Strategy Professionals

    Report:eBusiness Must Become Customer-Obsessed

    Competitive Strategy In The Age Of The Customer

    As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...

    • Downloads: 584
  • For eBusiness & Channel Strategy Professionals

    Report:Connected Gen Yers Create Custom Products Online

    Social Computing Increases The Creation And Importance Of Custom Products

    Interest in creating custom consumer products has remained flat overall during the past three years. But, as more young consumers embrace Social Computing, it's not surprising that Gen Yers are the...

    • Downloads: 251