For B2C Marketing Professionals

Case Study: Avis Uses Personas To Drive SEO

    Why Read This Report

    We spoke with John Peebles, vice president of online marketing at Avis Budget Group, about a site redesign project he and his team undertook to improve the search engine optimization (SEO) results for Avis' website. Working with digital experience agency Roundarch, Avis used search personas to structure its site content and SEO process. The eureka moment for Avis? Optimize for your most profitable searchers, not for every possible customer scenario. The results: For four years, Avis' year-over-year revenue has grown, driven by organic search.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.