Why Read This
Two years ago, CIBC — one of the five largest Canadian banks — saw momentum building behind mobile banking, momentum that would likely increase with the launch of the iPhone in Canada. As part of its strategic plan to offer clients increased access and choice in how and where they bank, CIBC developed its mobile strategy. The company implemented a mobile banking architecture built by Sybase and launched mobile banking via WAP, iPhone and rich HTML to its clients. Results have exceeded expectations, with more than 100,000 downloads of the app within weeks of the launch, and the offering garnered customer and media accolades along the way.