Why Read This
In August 2009, Barclaycard rolled out its new secure Web site, mybarclaycard, offering state-of-the-art functionality for managing credit cards online. The site combines excellent online banking features with online personal financial management functionality such as spending categorization and graphical spending reports. Barclaycard's new functionality drives online use and customer engagement. eBusiness executives at financial firms who want to follow leaders like Barclaycard with comparable functionality should set clear strategic objectives, take a step-by-step approach, obsess about usability, and provide actionable advice.