For Customer Experience Professionals

Case Study: How Credit Suisse Made Customer Experience Matter

    Why Read This Report

    In 2004, Credit Suisse was struggling with poor customer satisfaction results and a lack of clear differentiation from its competitors. Enter a fledgling customer experience group started by three committed and passionate customer experience believers who, using a series of innovative and practical tactics, produced millions of dollars worth of cost savings, increased branch ATM usage, won multiple awards, and — most important of all — helped change the way that Credit Suisse thought about customer experience design.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Situation: Credit Suisse Neglected Effective Experience Design
    • The Fledgling Customer Experience Team Had A Clear Vision For The Future
    • Results: Credit Suisse Has Achieved Outstanding Returns

      How To Apply Credit Suisse's Best Practices
    • Related Research Documents