For eBusiness & Channel Strategy Professionals

Case Study: How Postbank Uses Multiple Channels To Follow Up Online Applications

    Why Read This Report

    One of Postbank's strategic goals is to be the "No. 1 multichannel bank in Germany." To deliver this objective, the bank has implemented multichannel sales processes — like following up open online applications with email and telephone calls — with remarkable success. Postbank is now reaping the benefits of a long-term process of developing a multichannel architecture and CRM functionality — all based on a clear multichannel strategy.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.