Why Read This
Infusionsoft is a Web-based provider of marketing automation software aimed at the true small business with fewer than 25 employees. Infusionsoft wanted to leverage a community of users of its products to simultaneously reduce costs and improve customer satisfaction. To make its use of social technologies successful, Infusionsoft listened to its small-business customers who wanted the information they needed, from the people they trusted, in the way that was most convenient to them. The result: Infusionsoft's social media initiative saved the company millions of dollars in overall support costs, and produced a 10 percentage point increase in customer satisfaction.