For CMO Professionals

Case Study: JetBlue Fuels Growth With Customer-Centric Culture

    Why Read This Report

    JetBlue Airways stands out in the turbulent airline industry, relying on its customer-centric culture to drive business results. Key customer-centric best practices that JetBlue employs include positioning marketing to own the customer experience and using communication tactics that create direct connections between executives, crewmembers, and customers.
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