Why Read This
One of Canada's largest pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. The company partnered with mobile agency Plastic Mobile, and together the two firms engaged in a customer-centric design process that resulted in a mobile app that exceeded their expectations. Firms new to mobile and even those that are planning second- or third-generation mobile offerings can learn from Pizza Pizza's example.
Tags: B2C eCommerce, Consumer Mobility, Customer Experience Management, eCommerce, Mobile Apps, Mobile Commerce (mCommerce), Mobile Web, Multichannel Customer Experience, Retail, Social Computing, Social Media