Why Read This
Royal Bank of Canada (RBC) topped Forrester's Canadian bank public Web site rankings in 2009. Key to RBC's success in this year's ranking was a stronger focus on online sales delivered through a revamped credit card and accounts Web site. The work took a year and a half to complete, but the results were worth the wait as online applications jumped, abandonment dropped, and the Web site came more in line with how consumers shop for financial products.
Tags: Banking, Brand & Product Web Sites, Credit & Debit Cards, Customer Experience Management, Design & Usability, Digital Marketing, Direct Marketing, eCommerce, Financial Services, Merchandising, Online Banking, Retail, Retail Credit, Tech Sector Economics