Why Read This
It is of paramount importance to have an appropriate channel strategy in a geographically diverse market like India in order to cater to the growing opportunities. This document is based on a larger survey of channel partners and offers in-depth, specific research that vendor strategists can use to judge their channel operations, look for opportunities, and have more substantive and detailed information with which to engage the channel in India. The report focuses on channel demographics, vendor coverage and selection, and economic and business challenges. A detailed emphasis on vendors' revenue contributions and brand sales is also offered.