Cheryl   McKinnon

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Now Tech: Information Archiving, Q4 2018

    Forrester's Overview Of 24 Information Archiving Providers

    December 7, 2018Cheryl McKinnon

    You can use information archiving platforms to meet information governance and compliance requirements, speed responses to investigations, and build a foundation for analytics on structured and unstructured data. But to achieve these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use Forrester's Now Tech report to understand the value they can expect from an archiving provider and select vendors that best fit their requirements.

  • For Enterprise Architecture Professionals

    REPORT: Your ECM Road Map Is A Living Document: Plan For Quick Wins, And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook

    December 7, 2018Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This report details how a road map can help put your enterprise content management (ECM) program in its rightful place as a set of key infrastructure and contextual services for the content-rich applications that run core business activities. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration

    Continuous Improvement: The Enterprise Content Management Playbook

    December 3, 2018Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and delivery techniques; and the use of data to plan ongoing improvements. This report outlines the approaches that enterprise architecture (EA) pros can take to accelerate satisfaction levels for content applications. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We have updated it to include our most recent research on the ECM market.

  • For Enterprise Architecture Professionals

    REPORT: Measure What Matters: Rethink Success Metrics When Adopting Modern Content Platforms

    Performance Management: The Enterprise Content Management Playbook

    November 19, 2018Cheryl McKinnon

    Technology leaders can fall into the trap of measuring the performance of an enterprise content management (ECM) initiative by merely counting user- or system-generated activities. Enterprise architecture (EA) professionals must rethink success metrics and tie performance measurements to the organization's core business mission. This report outlines an approach to set stronger success metrics for an ECM initiative and helps EA pros envision and achieve successful outcomes for a content management program. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update includes our most recent research on ECM solutions.

  • For Enterprise Architecture Professionals

    REPORT: Solve Your Top Content Challenges With Flexible, Modern Platforms

    Tools And Technology: The Enterprise Content Management Playbook

    November 12, 2018Cheryl McKinnon

    Enterprise content management (ECM) is not a single technology but a broad spectrum of document, process, and analytic services. The market has shifted to cloud-native, modern platforms fueled by intelligent content services. This report outlines the capabilities that define the market and helps enterprise architects keep their road map current. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This update reflects current trends in the ECM market.

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