Cheryl   McKinnon

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Your ECM Road Map Is A Living Document: Plan For Quick Wins, And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook

    June 14, 2019Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This report details how a road map can help put your enterprise content management (ECM) program in its rightful place as a set of key infrastructure and contextual services for the content-rich applications that run core business activities. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook

    June 13, 2019Cheryl McKinnon

    Enterprise architects play a central role during business case development by establishing clear goals, desired benefits, risks, and capacity gaps when requesting the financial investments they need to proceed. Checklist five elements of a business case before asking senior management for a "go" or "no go" decision on a content management investment. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2024

    Vision: The Enterprise Content Management Playbook

    May 10, 2019Cheryl McKinnon

    Content services and modern content platforms now dominate the enterprise content management (ECM) conversation. Veteran vendors are on the defensive — consolidating, merging, and divesting. New players are winning deals with cloud-native content platforms and modern architectures. Enterprise architecture (EA) professionals must look at cloud, artificial intelligence, and cross-repository content services as they envision their future content apps. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Invest In Fresh Skills As ECM Shifts To Modern Content Platforms

    Organization: The Enterprise Content Management Playbook

    February 25, 2019Cheryl McKinnon

    As enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program teams as they modernize; reinvest in new platforms; and adapt to new ways of creating, collaborating, and managing enterprise content. This is an update of a previously published report. Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it with our latest survey data on ECM.

  • For Enterprise Architecture Professionals

    REPORT: The Five Key Trends That Will Shape Your 2019 Content Services Strategy

    Landscape: The Enterprise Content Management Playbook

    February 25, 2019Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, market imperatives, and cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and the platforms underlying it. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to reflect new market trends across the landscape.

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