Cheryl   McKinnon

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon

Principal Analyst Serving Enterprise Architecture Professionals

Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.

Previous Work Experience

Before joining Forrester, Cheryl ran an independent consulting firm, serving both private- and public-sector clients. Cheryl has served as vice president of marketing for industry association AIIM, was chief marketing officer of Nuxeo, and held senior management roles with OpenText and Hummingbird.

Cheryl frequently presents at events such as conferences, seminars, and webinars. She is a longtime member of AIIM and ARMA, and has served on their association conference and standards committees. Cheryl has been a guest contributor to a variety of industry publications and has been quoted in TechCrunch, TechTarget, Bloomberg, Reuters, KMWorld, and CMSWire, among others.

Education

Cheryl has a bachelor's degree from the University of Winnipeg, an MA in history from Carleton University, and has completed coursework toward a Ph.D. in history at the University of Ottawa, though she remains (regrettably) "ABD."

Cheryl McKinnon's Research

Most RecentMost Popular
  • For Enterprise Architecture Professionals

    REPORT: Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook

    April 16, 2018Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to gauge how others invest in enterprise content management (ECM) for better employee engagement, automation, and customer experience.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2022

    Vision: The Enterprise Content Management Playbook

    March 19, 2018Cheryl McKinnon

    Enterprise content management (ECM) continues to transition. Veteran vendors are on the defensive — consolidating, merging, and divesting. New competitors are winning deals with cloud-native content platforms or modern architectures that support the delivery of flexible, granular, purposeful applications. Enterprise architecture (EA) professionals must look at cloud, artificial intelligence, and cross-repository content services as they envision their future content apps. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

    Executive Overview: The Enterprise Content Management Playbook

    March 9, 2018Cheryl McKinnon

    Enterprise content management (ECM) continues to evolve, driven by new use cases and platforms. Rapid change in the technology and competitive landscape complicates businesses' objectives to grow revenue and serve their customers. This playbook outlines Forrester's outlook on ECM and provides tangible advice for enterprise architecture (EA) pros on keeping programs relevant. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Enterprise Architecture Professionals

    REPORT: Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

    Strategic Plan: The Enterprise Content Management Playbook

    March 1, 2018Cheryl McKinnon

    Enterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance obligations. Enterprise architects can use this report to understand how to develop a content management strategy that assimilates three elements: 1) organizational business capabilities; 2) workforce needs; and 3) the technology landscape. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We're now updating it to reflect new ECM trends and strategic challenges.

  • For Enterprise Architecture Professionals

    REPORT: Develop Five Processes To Drive Ongoing ECM Program Success

    Processes: The Enterprise Content Management Playbook

    February 28, 2018Cheryl McKinnon

    Program governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management (ECM) initiative. This report outlines these five processes, helping enterprise architects understand the investments that make content management part of digital transformation. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Webinar: The Five Trends That Will Shape Your ECM Strategy In 2018 And 2019

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