With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For Customer Experience Professionals

    REPORT: Customer Experience Trends In China, 2018

    What China Reveals About The Future Of Customer Experiences

    June 5, 2018 Riccardo Pasto

    China has jumped to the forefront of customer experience (CX) innovation globally. In particular, leading tech firms are pushing the frontiers of digital to capitalize on the mobile-first behaviors of Chinese consumers. CX professionals everywhere can use this report to understand the three key trends driving CX innovation in China: seamless experiences, memorable experiences, and trust-building experiences.

  • For Customer Experience Professionals

    REPORT: Case Study: HaiDiLao Cooks The Competition With Memorable Customer Service

    Build Emotional Engagement With Authentic Human Interactions

    May 7, 2018 Riccardo Pasto

    HaiDiLao has steadily grown its business from being a little-known restaurant brand in China to becoming the dominant chain of hot-pot restaurants across Asia. This report details some of the customer experience (CX) best practices that HaiDiLao operationalized into its business to create a delightful and memorable dining experience in a fiercely competitive market.

  • For CIO Professionals

    REPORT: Now Tech: Public Cloud Development Platforms In China, Q2 2018

    Forrester's Overview Of 24 Public Cloud Development Platform Providers In China

    April 23, 2018 Charlie Dai

    CIOs in China can use public cloud development platforms to deliver value to customers faster, drive digital innovation with less capital investment, and improve their elasticity and agility for digital transformation. But to access these benefits, they must choose from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. This report helps CIOs understand the value they can expect from a public cloud development platform provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion

    April 2, 2018 Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document

    March 28, 2018 Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace buying groceries online, we expect the global online grocery market to grow at a compound annual growth rate (CAGR) of 17% from 2017 to 2022. This report details our five-year forecast for online and offline grocery retail sales, online grocery buyers, and total retail sales for 27 countries.

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