With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For Customer Experience Professionals

    REPORT: The State Of CX Management In China, 2017

    Build Stronger Management Capabilities To Improve Customer Experience

    September 18, 2017 Riccardo Pasto

    Chinese firms are investing more effort and resources in customer experience (CX) as a differentiator and source of market strength. This report examines the findings from our 2017 CX management maturity survey, which we fielded to business decision makers in Chinese firms and reveals the challenges to implementing a more disciplined CX management approach. We also conducted in-depth interviews with several local firms to identify best practices that CX pros can implement for each CX management competency.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For B2C Marketing Professionals

    REPORT: China's Social Networks Have Room To Generate Higher Advertising Revenue

    ForecastView Document

    August 22, 2017 Brandon Verblow

    China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to understand the factors that are holding back China's social ad spending and those that might drive spending above our current estimates. As Facebook has shown in the US, the evolution of the advertising strategy of China's social networks will have important implications for the country's digital advertising and digital media industries.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Win The Hearts Of Customers With Digital Money Management

    Traditional Banks In China Must Seize New Opportunities To Stave Off Digital Disruption

    July 14, 2017Eryan Zhou

    Digital money management in China is still in its early stages, but it will continue to develop as financial disruptors win customers and traditional banks slowly join the game. This report helps digital business strategy professionals understand the current state of digital money management in China, the rising needs of Chinese customers, and how banks in China can develop their own digital money management propositions.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    July 13, 2017 Zhi Ying Ng, Aurelie L'Hostis, Peter Wannemacher

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate their future needs and improve their financial well-being. We used our Mobile Banking Benchmark methodology to evaluate the retail mobile banking services of 53 retail banks worldwide and found a widening gap between the leaders and other banks. This report lays out the best practices we found and the lessons for digital business strategy executives.

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