With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document

    November 6, 2017 Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

  • For CIO Professionals

    REPORT: Tencent Cloud Will Be A Key Artificial Intelligence Player For Enterprises

    Put Tencent Cloud On Your Radar For Digital Innovation In China

    October 31, 2017 Charlie Dai, Travis Wu

    Tencent has grown into a US$21.9 billion internet powerhouse; its Tencent Cloud division has also become a strong cloud service provider in China. At its latest annual summit, Tencent Cloud put the spotlight on artificial intelligence (AI) as the central piece of its strategy. This report reviews the main announcements that Tencent Cloud made and analyzes the key components of its AI framework. CIOs can read this report to gain insight into AI breakthroughs in China and understand how they can work with Tencent Cloud for their own AI innovations.

  • For Customer Experience Professionals

    REPORT: The State Of CX Management In China, 2017

    Build Stronger Management Capabilities To Improve Customer Experience

    September 18, 2017 Riccardo Pasto

    Chinese firms are investing more effort and resources in customer experience (CX) as a differentiator and source of market strength. This report examines the findings from our 2017 CX management maturity survey, which we fielded to business decision makers in Chinese firms and reveals the challenges to implementing a more disciplined CX management approach. We also conducted in-depth interviews with several local firms to identify best practices that CX pros can implement for each CX management competency.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For B2C Marketing Professionals

    REPORT: China's Social Networks Have Room To Generate Higher Advertising Revenue

    ForecastView Document

    August 22, 2017 Brandon Verblow

    China is the world's second-largest social advertising market, but it still trails the US by a wide margin even with recent robust growth. Marketers and publishers should read this report to understand the factors that are holding back China's social ad spending and those that might drive spending above our current estimates. As Facebook has shown in the US, the evolution of the advertising strategy of China's social networks will have important implications for the country's digital advertising and digital media industries.

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