China

With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018 Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

  • For CIO Professionals

    REPORT: Emerging Technologies Are Transforming "Made In China"

    Consider Four Scenarios To Transform Manufacturing With Emerging Technologies

    July 25, 2018 Danny Mu, Frederic Giron

    China's government is driving the transformation of the country's manufacturing sector and raised it to a national strategic imperative with the "Made in China 2025" initiative. Manufacturing CIOs in China must understand how to leverage emerging technologies like artificial intelligence (AI), big data, cloud, and the internet of things (IoT) as key enablers of this transformation. This report details use cases where these technologies power smart manufacturing capabilities in four scenarios. Manufacturing CIOs can use this report to develop a blueprint for their digital transformation.

  • For Enterprise Architecture Professionals

    REPORT: Now Tech: Predictive Analytics And Machine Learning Solutions In China, Q3 2018

    Forrester's Overview Of 22 PAML Providers In China

    July 17, 2018 Charlie Dai

    You can use predictive analytics and machine learning (PAML) solutions to build predictive models and generate insights. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use Forrester's Now Tech report to understand the value they can expect from a PAML solution provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Full-Stack Public Cloud Development Platforms In China, Q3 2018

    The 12 Providers That Matter Most And How They Stack Up

    July 11, 2018 Charlie Dai, Danny Mu

    In our 33-criteria evaluation of full-stack public cloud development platform (PCDP) providers in China, we identified the 12 most significant ones — Alibaba Cloud, Amazon Web Services (AWS), Baidu Cloud, Huawei, JD Cloud, Kingsoft Cloud, Microsoft, NetEase, Ping An Technology, QingCloud, Tencent, and UCloud — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIOs in China make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Banking Wave™: China Mobile Apps, Q2 2018

    China Merchants Bank Leads With Robust, Easy-To-Use Features

    June 28, 2018 Riccardo Pasto

    Mobile apps are the primary way that consumers in metro China pay bills, transfer funds, and manage their finances, so Chinese banks have to design, build, and deliver mobile experiences that both help customers achieve their objectives and differentiate the bank's brand. To see how helpful banking apps are to customers, we evaluated the apps of six Chinese banks. This Industry Wave lays out where these banks excel, where they lag, and what digital business strategy and customer experience (CX) executives can learn from them.

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