With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: New Tech: AI-Fueled Speech Analytics Solutions In China, Q1 2019

    Forrester's Landscape Overview Of 17 Providers In China

    February 4, 2019 Danny Mu

    The rising tide of AI and machine learning is creating new use cases for speech analytics solutions across sales, service, and marketing functions. This report presents a review of 17 vendors in the AI-fueled speech analytics tools market in China. Application development and delivery (AD&D) pros should use it to understand the capabilities within major market segments and to inform their technology strategies.

  • For eBusiness & Channel Strategy Professionals

    REPORT: New Retail Is Transforming Commerce

    Get Ready For The Future Of Retail That Alibaba, JD, And Tencent Are Shaping

    January 22, 2019 Xiaofeng Wang

    Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond., Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the bandwagon. New Retail distills the essence of omnichannel commerce: delivering seamless customer experiences and increased operational efficiency. This report describes the early achievements of omnichannel transformations, what digital business pros at retailers can learn from early adopters, and how they can accelerate their omnichannel transformation.

  • For Customer Experience Professionals

    REPORT: Now Tech: Experience Design Services In China, Q1 2019

    Forrester's Overview Of 27 Experience Design Service Providers In Greater China

    January 18, 2019 Riccardo Pasto

    You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater China. But to access these benefits, you'll first have to select from a diverse set of providers that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) pros should use this report to understand the value they can expect from an XD service provider in Greater China and select one based on size and capabilities.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Ping An Insurance Embraced Digital To Rewrite Its Business

    January 17, 2019 Danny Mu, Meng Liu

    Ping An Insurance, one of the world's largest insurers in terms of market capitalization, used emerging technologies to transform itself from a traditional insurer into a digital innovator. It now provides healthcare, automotive, real estate, and smart city services to more than half a billion internet customers. This report details how digital business pros can leverage Ping An's experience to achieve superior customer experience (CX) and operational efficiencies, innovate their business models, and build new ecosystems.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: Intime Embraces New Retail Transformation To Drive Growth

    Omnichannel Is The Foundation Of An Insights-Driven Retail Business

    January 16, 2019 Xiaofeng Wang

    Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom yield the expected returns. Chinese department store chain Intime is an exception. It undertook an ambitious 500-day retail transformation program that resulted in a decade-high year-over-year sales growth of 18%. Digital business pros at traditional retailers can learn from Intime to accelerate their retail transformation journey beyond omnichannel.

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