China

With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: From Singles' Day To Global Shopping Festival

    This Year's 11.11 Event Showcased Alibaba's Business And Technology Innovations

    December 10, 2018 Xiaofeng Wang

    2018 marks the 10th anniversary of Singles' Day, the world's largest shopping festival. This year, event creator Alibaba renamed it the 11.11 Global Shopping Festival; the nearly $31 billion in sales set a new record. Alibaba used the rebranding as an opportunity to scale innovations like its New Retail model, run pilots in industries like hotels and automobile, and test its New Manufacturing vision. Digital business pros can use this report to learn from Alibaba's latest innovations and apply those lessons to their global omnichannel strategy.

  • For Customer Experience Professionals

    REPORT: Case Study: JD.com Delivers Superior CX With Digital Supply Chain And In-House Logistics

    How China's Largest Retailer Wins By Infusing Operations With Emerging Tech

    November 12, 2018 Riccardo Pasto, Danny Mu

    JD.com, the largest retailer in China, sees investments in logistics and supply chain as key enablers of sustainable customer experience (CX) differentiation in a highly competitive market. This report details how retailers and consumer goods companies can improve operational efficiencies and deliver superior CX by applying emerging technologies to both front-end and back-end operations.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Predictive Analytics And Machine Learning Solutions In China, Q4 2018

    The Nine Providers That Matter Most And How They Stack Up

    November 12, 2018 Danny Mu, Charlie Dai

    In our 24-criterion evaluation of predictive analytics and machine learning (PAML) providers in China, we identified the nine most significant ones — Alibaba Cloud, H3C, Huawei, Inspur, Kingsoft Cloud, MiningLamp, Percent, SAP, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIOs in China make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

    October 11, 2018 James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will mean for your business. Read this report to understand how and why metropolitan Chinese online adults adopt technology and how you can give these customers the technology-enabled, emotion-rich conversations they crave.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018 Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

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