With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For Enterprise Architecture Professionals

    REPORT: New Tech: Computer Vision Software For AI In China, Q1 2018

    Forrester's Overview Of The Landscape Of Providers Of Computer Vision Software For Artificial Intelligence In China

    January 29, 2018 Charlie Dai

    Computer vision software is a key technology domain of artificial intelligence (AI), augmenting machines with visual capabilities such as facial recognition, character recognition, object recognition, and video analysis. But to access these benefits, enterprise architecture (EA) pros must first select from a diverse set of vendors with varying market presence, coverage, and strength of talent. Use Forrester's New Tech report to understand the value you can expect from a computer vision software provider and select vendors based on viability.

  • For CIO Professionals

    REPORT: China Tech Market Outlook, 2018 To 2019

    Technology Investment In Digital Innovation And Ecosystem Expansion Remains Strong As China Reforms

    January 16, 2018 Charlie Dai

    Technology spending in China will reach $234 billion in 2018 as the Chinese government and enterprises further drive necessary reforms by investing in technologies for digital innovation and ecosystem expansion. This report analyzes the key trends and factors that will affect tech purchases in China in 2018. CIOs can use this data to see where their peers are increasing spending and to accelerate their digital transformation to become customer-obsessed and stay competitive in the market.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Luxury Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document

    January 8, 2018 Michael O'Grady

    Digital channels and online sales are changing luxury shoppers' habits. Store footfall continues to decline, discounts from third-party retailers threaten brand prestige, and online shoppers tend to be less brand loyal. Using examples and retailer data, this report provides context for Forrester's global luxury goods forecast and guidance on the key challenges that retailers face.

  • For eBusiness & Channel Strategy Professionals

    REPORT: AI And Offline Retail: Alibaba's Recipe For Another Smashing Singles' Day

    A Look At Alibaba's Digital Innovations And Its "New Retail" Vision

    January 8, 2018 Xiaofeng Wang

    Alibaba, the creator of Singles' Day, the world's largest online shopping festival, attained a new sales record on Singles' Day 2017: a whopping $25 billion in just 24 hours. More importantly, Alibaba demonstrated the power of its New Retail vision and digital innovation capabilities like artificial intelligence (AI) and intelligent agents. Digital business professionals can use this report to understand digitally advanced Chinese consumers and leverage Alibaba's digital innovations to create better online and offline shopping experiences around the world.

  • For B2C Marketing Professionals

    REPORT: Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document

    November 6, 2017 Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining where to prioritize marketing investment. This quantitative assessment provides insights into the digital marketing environment and opportunity of 55 countries across the globe through the analysis of 23 quantitative variables we deem as core indicators of digital marketing readiness. Because of this breadth, the FRI can reveal hidden value beyond what is reflected simply by a country's digital ad spending.

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