China

With 1.4 billion potential customers (more than four times the US population), the Chinese market presents great potential and real obstacles, ranging from complex regulations and local security issues to industry kickbacks. While China’s wealth grows, government focus on domestic expansion means that market knowledge and top talent continue to be essential.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion

    April 2, 2018 Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document

    March 28, 2018 Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace buying groceries online, we expect the global online grocery market to grow at a compound annual growth rate (CAGR) of 17% from 2017 to 2022. This report details our five-year forecast for online and offline grocery retail sales, online grocery buyers, and total retail sales for 27 countries.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    ForecastView Document

    March 21, 2018 Satish Meena

    Asia Pacific is the largest region for online retail sales, containing both the largest market (China) and the fastest-growing market (India). We expect that around one-fourth of total retail sales will take place online by 2022 in Asia Pacific. Smartphones are the key driver of online retail in Asia Pacific, with 80% of online retail sales coming from mobile by 2022. The related forecast details online and offline growth across five markets. It also reveals the breakdown of mobile versus desktop commerce and provides historical data going back to 2009.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (Global)

    ForecastView Document

    March 2, 2018 Brandon Verblow

    With nearly half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. To assist marketers with this mission, our forecast includes an analysis of the shifts in search ad spending across PCs and mobile devices in the US, the UK, Germany, France, Italy, Spain, the Netherlands, Sweden, China, India, Japan, South Korea, and Australia. It also includes broader regional estimates of search ad spending in North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Readiness Index Report: eCommerce, 2017

    ForecastView Document

    March 1, 2018 Satish Meena

    The Forrester Readiness Index (FRI) is a holistic assessment of the eCommerce setting that provides insights for global expansion needs. The eCommerce index signifies the level of opportunity among countries over the next three to five years. It measures the impact of technological and behavioral influences, in conjunction with the revenue opportunity. The FRI for eCommerce evaluates 27 quantitative variables in 55 countries across the globe. The FRI tool is an interactive Excel-based product that allows country-level and variable-level comparisons.

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