Vice President, Principal Analyst
Forrester's Forum For Technology Management Leaders
06/12/2014
Nearly all business transformations today are technology-dependent. Technology management leaders are in a unique position to work across business silos to influence, contribute to, and drive business transformations. To do this well, you need to understand the mechanisms for financing and funding these initiatives to drive growth and revenue. You need to know how to:
Technology management leaders need to rethink their existing metrics, measurements, and KPIs in the age of the customer. The traditional notions of operational excellence and efficiency are table stakes, and tech leaders will be measured on their contributions to customer experience and agility. Learn how to:
Chip serves CIOs. His research focuses on IT investment strategies, innovation, justifying technology investments, business technology alignment, and IT satisfaction. Chip developed the Total Economic Impact™ (TEI) model and program to help clients quantify and communicate the financial value of technology investments and strategies.
Chip has 25 years of experience in the IT industry. He came to Forrester through its acquisition of Giga Information Group. Prior to joining Giga, he was director of business development for Passport Designs, where he managed both the customer service center and the direct sales organizations. Chip also held senior positions at Ingres, where he was group manager of desktop and Unix platform marketing, as well as Ingres' representative to the X/Open ISV council.
Chip has delivered presentations and workshops worldwide to audiences ranging from four to 400. His work on calculating and communicating the value of IT and IT projects was the subject of a cover story in PC Week and has been featured inBusinessWeek, CIO Magazine (US and Canada), InformationWeek (US and Germany), and numerous other business and trade publications. He has also appeared as a panelist on Silicon Spin with John Dvorak on ZDTV.
Chip earned a B.A. in anthropology from Hamilton College.