Chris Andrews

VP, Research Director serving Sourcing & Vendor Management PROFESSIONALS

In his role as research director, Chris leads Forrester's Sourcing & Vendor Management research, which examines how companies define their relationships with suppliers, select and negotiate with key technology vendors, and maximize the value of their strategic partnerships.

Chris is a recognized expert in the technology services landscape, with a focus on how customers can create innovation and growth with their third-party services providers. His research examines how suppliers and buyers can create new, technology-supported business models. He covers topics such as digital business transformation, co-creation, new technology purchasing patterns, and shifting services marketplace dynamics.

Chris regularly advises clients on how to maximize the value of their partnerships. He has written research on how clients facilitate innovation with partners, introduce new technologies, and integrate technologies for IT and business customers. He has also created frameworks and evaluation methodologies to help sourcing professionals evaluate the risks, costs, and business value of emerging technologies. Prior to working on the Sourcing & Vendor Management team, Chris served on Forrester's technology industry vendor strategy team. In this role, Chris wrote about topics relevant to technology strategists — such as long-term market trends, the importance of business customers in technology purchasing decisions, innovation, and emerging technology trends and disruptions.

Previous Work Experience

Prior to his work as an analyst, Chris was in Forrester's consulting group, where he led strategy consulting engagements for leading technology vendors. He has helped technology clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategy consulting, including advisory and market research work for Fortune 500 technology companies and private equity investors.


Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.

Refine your results






30 results in Reports

  • Chris Andrews
  • Sourcing & Vendor Management
  • Technology Product Strategies
  • For Sourcing & Vendor Management Professionals

    Report:SWOT: The Evolution Of IT Service Providers To Business Technology Competitors

    The Business Technology Offerings Of Accenture, Capgemini, Cognizant, And IBM

    The market for traditional IT services will change dramatically over the next five years as more vendors realize the benefits of aligning their technology solutions with the needs of business...

    • Downloads: 1706
  • For Sourcing & Vendor Management Professionals

    Report:Hot Companies To Watch In 2008: Q2 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy

    The wide-ranging popularity of our first "Hot Companies To Watch" document, published in April 2008, highlighted a few important facts about technology strategists. First, it reflects the high level...

    • Downloads: 983
  • For Sourcing & Vendor Management Professionals

    Report:IT Services And Outsourcing Providers Positioning Benchmark, Q3 2008

    A Review Of IT Services Marketing Practices With A Self-Assessment Tool

    Forrester used its vendor positioning review methodology to evaluate 10 leading IT services and outsourcing providers across 14 criteria and three service domains and determine where they are...

    • Downloads: 1158
  • For Sourcing & Vendor Management Professionals

    Report:Seven Technologies Your Business Users Will Need You To Source In 2010

    For many sourcing and vendor management (S&VM) professionals, 2010 is likely to be a year of transition. With the economic meltdown of the past two years receding and cost-cutting initiatives now...

    • Downloads: 897
  • For Sourcing & Vendor Management Professionals

    Report:SWOT: The Evolution Of Indian IT Service Providers Into Business Technology Competitors

    Debates over the outlook for the leading Indian IT services providers have taken place for years, and the last year has been no exception. As these companies look to 2010 and beyond, they can be...

    • Downloads: 1342
  • For Sourcing & Vendor Management Professionals

    Report:Hot Companies To Watch: Q3 Update

    Profiles of Emerging Companies And Technology Trends That Tech Vendors Should Consider When Planning Strategy

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our technology strategist clients as...

    • Downloads: 649
  • For Sourcing & Vendor Management Professionals

    Report:Five Strategic Priorities That Change In A Recession

    New Market Conditions Force Vendor Strategists To Align Short- And Long-Term Goals

    The economic crisis that hit financial markets in October 2008 has taken its toll on the technology industry. IT customers — many of whom were in a state of confusion in late 2008 — have...

    • Downloads: 887
  • For Sourcing & Vendor Management Professionals

    Report:Selling IT Services In An Economic Downturn

    When Economic Conditions Are Poor, Segmentation And Positioning Matter More Than Ever

    The global credit crunch is beginning to affect providers of IT services and outsourcing. Vendors in this market have spent years building up their value-added service offerings in an effort to...

    • Downloads: 1033
  • For Sourcing & Vendor Management Professionals

    Report:Ten Best Practices For Aligning Your Technology Offering With Business Needs

    Meeting Business Needs Requires More Than Just Good Marketing

    A recent Forrester survey showed that 86% of technology strategists consider aligning their products and services with the needs of business customers to be important or very important to their...

    • Downloads: 840
  • For Sourcing & Vendor Management Professionals

    Report:Four Essential Components Of Successful Innovation Initiatives

    In 2009's difficult economic environment, many technology vendors are placing a renewed emphasis on their innovation capabilities. Not content with adopting a reactive market strategy, these vendors...

    • Downloads: 928
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: The Tech-Enabled Business Services Market Opportunity

    As technology becomes embedded in lines of business and business increasingly relies on technology, a new market opportunity is emerging for IT service providers. This market — which Forrester...

    • Downloads: 803
  • For Sourcing & Vendor Management Professionals

    Report:Creating Competitive Assessments That Support Action And Enable Innovation

    Using Criteria-Based Evaluations To Assess The Competition

    A competitive assessment, when executed properly, can help your company understand a technology marketplace, prioritize resources, and create a differentiated go-to-market approach. Creating...

    • Downloads: 692
  • For Sourcing & Vendor Management Professionals

    Report:Forrester's Strategy Review Methodology Tool

    Forrester's Strategic Review Methodology Tool

    • Downloads: 4
  • For Sourcing & Vendor Management Professionals

    Report:The Priorities Of Tech Strategists And Marketers

    Results From Forrester's Survey of Tech Industry Professionals

    In August 2008, Forrester conducted an online survey of senior-level strategy and marketing professionals from global technology firms. We gathered information on a range of topics, such as...

    • Downloads: 515
  • For Sourcing & Vendor Management Professionals

    Report:Aligning With Business Customers Requires Strategy, Stakeholder Focus, And Metrics

    Creating greater alignment with business customers is an incredibly hot objective for technology strategists and one that is supported by powerful long-term market trends. Our recent survey of...

    • Downloads: 527
  • For Sourcing & Vendor Management Professionals

    Report:Getting Your Strategic Plan Right The First Time

    Six Factors For Tech Vendors To Consider When Planning A New Market Strategy

    Preparing a comprehensive strategy for entering new markets is a balancing act for many technology vendors. Take too much time in the planning process and your organization is likely to miss market...

    • Downloads: 576
  • For Sourcing & Vendor Management Professionals

    Report:Market Momentum: Tech-Enabled Business Services Market Activity, H2 2008

    Many IT service providers are seeking to embed themselves deeper in the core business processes of their customers. In the process, they are uncovering new market opportunities that are increasingly...

    • Downloads: 442
  • For Sourcing & Vendor Management Professionals

    Report:Capgemini's TechnoVision Framework Translates Emerging Technologies Into Business Value

    At Forrester we see continuing evidence that technology vendors are incorporating the needs of business users into their strategy, offerings, and go-to-market approaches. While many vendors target...

    • Downloads: 510
  • For Sourcing & Vendor Management Professionals

    Report:Contracting For Innovation With Technology Service Providers

    Leading Service Providers Weigh In On How They Help Clients Innovate

    While innovation has been critical to the success of businesses for years, in the past decade interest in the term has exploded. Yet despite all of the hype, managing and measuring innovation remains...

    • Downloads: 525
  • For Sourcing & Vendor Management Professionals

    Report:Infosys Adapts To Global Market Change

    The Axon Acquisition Denotes A Major Shift In Infosys' Global Growth Strategy

    With its proposed $753 million acquisition of UK-based consulting firm Axon Group, Infosys is taking a big step to reposition itself in an increasingly challenging market environment. Like most of...

    • Downloads: 400
  • For Sourcing & Vendor Management Professionals

    Report:The Vendor Positioning Self-Assessment Tool For IT Services And Outsourcing Providers

    This vendor positioning review self-assessment tool gives you the opportunity to score your own vendor positioning and compare the results with the positioning of ten leading IT services and...

    • Downloads: 14
  • For Sourcing & Vendor Management Professionals

    Report:Being Innovative Means Moving Beyond The Hype

    B2B Tech Vendors Need To Focus Innovation On Strategy, Management, And Metrics

    In a recent survey of technology strategy and marketing professionals, more than 84% said that "providing more innovative products and services" is a primary goal for their organizations given the...

    • Downloads: 423
  • For Sourcing & Vendor Management Professionals

    Report:IBM's BAO Service Offering Is Positioned For Growth In 2010

    In April 2009, IBM Global Business Services (GBS) announced the formation of its Business Analytics and Optimization (BAO) services organization, a move that IBM claimed would help clients make "a...

    • Downloads: 478
  • For Sourcing & Vendor Management Professionals

    Report:Attracting Venture Capital Investment In An Uncertain Economy

    How Fears Of A Recession In 2008 Will Affect Your Funding Opportunities

    Uncertainty in the world's financial markets has dominated the world news in 2008 — and technology strategists are taking notice. Many of these strategists have the technology bubble of 1999 to...

    • Downloads: 391
  • For Sourcing & Vendor Management Professionals

    Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

    • Downloads: 376