Chris Andrews

VP, Research Director serving Sourcing & Vendor Management PROFESSIONALS

In his role as research director, Chris leads Forrester's Sourcing & Vendor Management research, which examines how companies define their relationships with suppliers, select and negotiate with key technology vendors, and maximize the value of their strategic partnerships.

Chris is a recognized expert in the technology services landscape, with a focus on how customers can create innovation and growth with their third-party services providers. His research examines how suppliers and buyers can create new, technology-supported business models. He covers topics such as digital business transformation, co-creation, new technology purchasing patterns, and shifting services marketplace dynamics.

Chris regularly advises clients on how to maximize the value of their partnerships. He has written research on how clients facilitate innovation with partners, introduce new technologies, and integrate technologies for IT and business customers. He has also created frameworks and evaluation methodologies to help sourcing professionals evaluate the risks, costs, and business value of emerging technologies. Prior to working on the Sourcing & Vendor Management team, Chris served on Forrester's technology industry vendor strategy team. In this role, Chris wrote about topics relevant to technology strategists — such as long-term market trends, the importance of business customers in technology purchasing decisions, innovation, and emerging technology trends and disruptions.

Previous Work Experience

Prior to his work as an analyst, Chris was in Forrester's consulting group, where he led strategy consulting engagements for leading technology vendors. He has helped technology clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategy consulting, including advisory and market research work for Fortune 500 technology companies and private equity investors.


Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.

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11 results in Reports

  • Chris Andrews
  • eCommerce
  • For Sourcing & Vendor Management Professionals

    Report:SWOT: The Evolution Of Indian IT Service Providers Into Business Technology Competitors

    Debates over the outlook for the leading Indian IT services providers have taken place for years, and the last year has been no exception. As these companies look to 2010 and beyond, they can be...

    • Downloads: 1341
  • For Sourcing & Vendor Management Professionals

    Report:Selling IT Services In An Economic Downturn

    When Economic Conditions Are Poor, Segmentation And Positioning Matter More Than Ever

    The global credit crunch is beginning to affect providers of IT services and outsourcing. Vendors in this market have spent years building up their value-added service offerings in an effort to...

    • Downloads: 1033
  • For Sourcing & Vendor Management Professionals

    Report:Hot Companies To Watch: Q4 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our strategist clients as vendors seek...

    • Downloads: 662
  • For Sourcing & Vendor Management Professionals

    Report:The Priorities Of Tech Strategists And Marketers

    Results From Forrester's Survey of Tech Industry Professionals

    In August 2008, Forrester conducted an online survey of senior-level strategy and marketing professionals from global technology firms. We gathered information on a range of topics, such as...

    • Downloads: 515
  • For Sourcing & Vendor Management Professionals

    Report:Aligning With Business Customers Requires Strategy, Stakeholder Focus, And Metrics

    Creating greater alignment with business customers is an incredibly hot objective for technology strategists and one that is supported by powerful long-term market trends. Our recent survey of...

    • Downloads: 527
  • For Sourcing & Vendor Management Professionals

    Report:Getting Your Strategic Plan Right The First Time

    Six Factors For Tech Vendors To Consider When Planning A New Market Strategy

    Preparing a comprehensive strategy for entering new markets is a balancing act for many technology vendors. Take too much time in the planning process and your organization is likely to miss market...

    • Downloads: 575
  • For Sourcing & Vendor Management Professionals

    Report:Market Momentum: Tech-Enabled Business Services Market Activity, H2 2008

    Many IT service providers are seeking to embed themselves deeper in the core business processes of their customers. In the process, they are uncovering new market opportunities that are increasingly...

    • Downloads: 442
  • For Sourcing & Vendor Management Professionals

    Report:IBM's BAO Service Offering Is Positioned For Growth In 2010

    In April 2009, IBM Global Business Services (GBS) announced the formation of its Business Analytics and Optimization (BAO) services organization, a move that IBM claimed would help clients make "a...

    • Downloads: 476
  • For Sourcing & Vendor Management Professionals

    Report:Addressing Diverse Stakeholders In The IT And Business Services Buying Process

    Planning For 2010 Requires A Clear Understanding Of Roles

    For years, Forrester has written about the evolution of information technology (IT) into business technology (BT) — an idea that is rooted in Forrester's view that technology is becoming more...

    • Downloads: 405
  • For Sourcing & Vendor Management Professionals

    Report:How The Recession Is Affecting Tech Vendors

    Despite The Challenges, Tech Strategists Seek To Innovate And Provide Solutions

    For the first few months of 2009, many technology companies operated in a general state of confusion. As the credit crunch of late 2008 took its toll on spending, technology vendors were adapting...

    • Downloads: 267
  • For Sourcing & Vendor Management Professionals

    Report:Tech Horizons: What The Startup Xobni Teaches Tech Vendors About Innovation

    The Company Scores A Win With A Simple Improvement To Microsoft Outlook

    The San Francisco-based startup company Xobni offers personal computer users a free plug-in to Microsoft Outlook that adds improved functionality and social networking capabilities to the popular...

    • Downloads: 227